Head of Social and Influencer Marketing

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stufflike payroll health insurance 401(k)s and HRso owners can focus on their craft and customers. With teams in Denver San Francisco and New York were proud to support more than 400000 small businesses across the country and were building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.

About the Role:

As the Head of Social and Influencer Marketing you will define and lead Gustos social and influencer strategy to significantly grow brand awareness engagement and consideration among small businesses and their advisors. You will be responsible for building managing and developing a high-performing team overseeing all social channels content strategy and end-to-end influencer programs. Youll work closely with brand product marketing sales and PR teams to ensure a consistent compelling and integrated brand voice across all social touchpoints driving measurable impact on our B2B growth objectives. Youre a visionary leader deeply analytical and customer obsessed with a proven track record of scaling social and influencer initiatives. You will also serve as a leader in Gustos AI-native evolution defining the standards for ethical and high-quality AI usage across all social and brand channels.

About the Team:

This role is a key leadership position within our marketing organization vital for shaping Gustos public presence and accelerating growth across direct and indirect channels. We are a team that combines creativity data-driven insights and cross-functional collaboration to design campaigns that reach engage and convert the right audiences at scale. You will build and empower a team dedicated to fostering vibrant communities and amplifying our message contributing to Gustos mission to serve over 400000 small businesses and were just getting started

Heres what youll do day-to-day:

• Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives brand guidelines and B2B audience needs.

• Lead mentor and grow a team of social media and influencer marketing professionals fostering a culture of innovation collaboration and continuous improvement. This includes acting as an Innovator to build repeatable documented AI-assisted workflows (e.g. advanced prompt libraries for copy and content ideation automated testing models) that increase the teams effectiveness and conducting regular training to elevate the teams AI fluency.

• Oversee content strategy creation and distribution across all owned social channels (e.g. LinkedIn Meta YouTube Tik Tok) ensuring brand consistency and engagement. You are accountable for setting rigorous internal standards to Grade the Output of all AI-generated content for accuracy and brand voice.

• Design launch and manage end-to-end influencer programs that drive authentic advocacy reach new audiences and generate measurable results for B2B segments.

• Establish and evolve community management best practices ensuring timely and engaging interactions with our audience.

• Partner closely with Brand Product Marketing PR and Sales teams to integrate social and influencer efforts into broader campaigns and product launches.

• Define key performance indicators (KPIs) conduct regular analysis of social media and influencer performance and provide actionable insights to optimize strategy and demonstrate ROI. You will strategically Give it to AI by identifying the highest-leverage opportunities for large language models and predictive tools to maximize campaign reach and targeting.

• Proactively champion the Guard the Trust principle by ensuring 100% compliance with Gustos AI and data policies across all social influencer and community programs.

• Manage budgets agency relationships and social media tools/platforms effectively.

• Stay abreast of emerging social media trends platforms and technologies (including AI advancements) to identify new opportunities for growth and innovation.

Heres what were looking for:

• 12 years of overall marketing experience with at least 7 years specializing in social media and influencer marketing and 3 years in a leadership role managing a team.

• Proven track record of building and scaling social media and influencer programs for B2B brands demonstrating measurable growth in awareness engagement and lead generation.

• Deep expertise in developing content strategies tailored for various social platforms and audience segments.

• Strong understanding and hands-on experience with social media management platforms analytics tools and influencer marketing platforms.

• Exceptional analytical skills: ability to interpret complex social data measure campaign effectiveness and translate insights into strategic recommendations.

• A proven track record of operating at the Innovator or Amplifier level of AI fluency. This means moving beyond personal tool usage to define deploy and govern AI strategy for the entire function. You must demonstrate expertise in Guiding AI to produce highly effective and on-brand social content at scale establishing quality assurance processes and ensuring the team rigorously adheres to compliance and ethical standards.

• Outstanding leadership and people management skills with experience coaching and developing marketing talent.

• Skilled collaborator with experience working closely with Brand PR Product Marketing Sales and RevOps teams.

• Exceptional written and verbal communication skills with the ability to craft compelling narratives and present strategic plans to executive stakeholders.

• BA/BS degree required; MBA or advanced degree a strong plus

Our cash compensation amount for this role is targeted at $169000 - $200000/yr in Denver Phoenix and Atlanta and $200000 - $240000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

#LI-Hybrid

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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