Email Marketing Specialist
Email Marketing Specialist
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$ 70000 - 75000
1 Vacancy
Job Description
Our Company:
Founded in 1971 IBISWorld is a global company that provides trusted industry research on thousands of industries and category data for purchasing professionals.
Our mission is simple: provide and scale valuable actionable data to the largest and most influential enterprises worldwide. To accomplish that mission weve cultivated a positive inclusive culture where people are passionate about their work and are surrounded by other kind intelligent achievers.
IBISWorlds biggest strength has always been people power. With offices in Melbourne New York Los Angeles London and Frankfurt our success has created abundant opportunities for the best and brightest to bring new ideas and fresh perspectives.
Were looking to grow our international team. If you share our mission we would love to learn more about you.
The Role:
The Email Marketing Specialist will drive our email marketing efforts to minimize any friction along the prospect and buyer journey to help maximize revenue. This role will be responsible for the execution of email marketing automation as part of IBISWorlds global Marketing and Customer Experience strategy. Your goal will be to develop and coordinate a global email marketing strategy and facilitating integrated marketing communications while ensuring email marketing best practices are upheld. The Email Marketing Specialists role sits on our Go-to-Market team and is responsible for collaborating with marketing customer experience and product teams to meet business objectives.
Key Duties:
- Campaign set-up testing tagging accessibility scheduling and deployment across various email channels. You will work with internal teams for key email elements such as imagery landing pages content and data to develop and execute integrated email campaigns that directly support business objectives; ensure creative and messaging is on brand and accurate across all channels.
- Manage email campaigns end-to-end including planning coordinating drafting content for approval audience segmenting targeting set-up QA testing reporting.
- Implement manage and optimize relevant triggered and automated campaign journeys. Design campaigns that are aligned to customer segments and ensures email content is aligned to appropriate stages in the buyers journey.
- Champion continuous advancement of our email marketing capabilities and email strategies; work with international teams to effectively communicate these tactics.
Work with internal teams to build and maintain database segments. Execute audience segmentation strategies and perform content/offer testing to optimize email campaigns.
Build and publish digital forms including demo request gated download and survey forms.
Performance Expectations:
- Build deploy and track email nurture paths to drive online lead generation education and product launches to meet business revenue goals and growth targets.
- Measure and report performance of all email marketing campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Track and analyses campaign results communicate findings with internal teams and action key findings.
- Effectively deploy email automation campaigns as required for product launches re-engagement and retention. Ensure that all content is aligned with the companys brand and messaging guidelines.
- Maintain and grow client email data lists within Pardot/Marketing Cloud Account Engagement and Salesforce.
- Coordinate email automation strategy to boost sales and build customer loyalty.
As the successful candidate you will have:
2 years of email build/execution/QA experience using Pardot (preferred) or similar email development/marketing automation tools
2 years Salesforce Reporting or similar CRM reporting tools experience
Experience with Sales Engagement Platforms (e.g. Outreach) and AI conversational email tools highly regarded
Experience with Google Analytics Tableau or other data collection and visualization tools highly regardedAC1
Confidence with editing HTML and demonstrated ability to learn technical systems and in-house tools rapidly
Experience using project management tools
A creative flair and excellent copywriting skills highly regarded
Strong understanding of the customer journey and a passion for using customer insights to inform email strategy
A data-driven growth mindset and the ability to think strategically
Excellent attention to detail organization and project management skills
Self-starter with ability to work effectively with geographically dispersed and remote teams
Strong interpersonal skills time management and attention to detail
Salary Range: $70000-$75000
You will be rewarded with a competitive salary work from home flexibility as well as a great working environment.
This role would suit candidates with an undergraduate degree and previous experience in a similar role developing an email marketing strategy.
EQUAL OPPORTUNITY EMPLOYER
IBISWorld is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race religion color national origin gender gender identity sexual orientation age status as a protected veteran among other things or status as a qualified individual with disability.
If you are an individual with disabilities who needs accommodation or if you are having difficulty using our website to apply for employment please email for assistance.
Required Experience:
IC
Employment Type
Full-Time
