Senior Associate, Paid Search SMC

San Francisco, CA - USA

Yearly Salary: $ 100000 - 150000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

Were looking for a Senior Associate Paid Search to join Snap Inc.s global Small and Medium Customers (SMC) organization. This role will lead the execution of SEM campaigns aimed at acquiring advertisers and driving revenue in priority SMC segments.

The ideal candidate is a data-driven marketer with direct experience in running global campaigns and tracking to business goals including monthly active users/advertisers and ROAS in a B2B environment.

What Youll Do:

Lead the execution of Google Ads and Bing Ads SEM campaigns across key global markets
Conduct keyword research and ad type bidding and ad copy optimizations to continuously improve CVR and CPA and maximize ROAS
Execute A/B experiments to test landing pages platform features ad copy etc. driving performance improvements
Identify opportunities for market and platform expansion and lead expansion efforts
Partner with CRO SEO Content/Creative and Data Science to ensure the alignment of SEM efforts with overall SMC marketing objectives
Stay up-to-date on SEM industry trends evolving AI landscape technical updates and best practices to drive innovation
Manage quarterly and channel SEM budgets effectively and efficiently

Knowledge Skills & Abilities:

Strong understanding of SEM principles techniques and best practices as well as digital marketing KPIs
Excellent analytical skills with the ability to interpret data draw actionable insights and make data-driven decisions
Ability to adapt to changing priorities and comfort with ambiguity
Detail-oriented with strong organizational and project management skills capable of managing multiple campaigns projects etc. simultaneously
Effective communication and collaboration skills with the ability to work cross-functionally
Creative thinking and problem-solving abilities to drive continuous improvement and innovation in SEM strategies and tactics

Minimum Qualifications:

Bachelors degree or equivalent years of experience
5 years of hands-on experience managing SEM campaigns preferably at a tech company or digital agency

Preferred Qualifications:

Proven track record of driving results and achieving performance goals through SEM initiatives
Advanced understanding of Google Ads Bing Ads and other SEM platforms
Strong analytical skills and comfort with Microsoft Excel
Experience with conversion pixels tag management tools and server to server integrations
Experience in B2B marketing
Experience executing global SEM campaigns
Familiarity with conversion tracking and tag management
Familiarity with other paid media digital channels (e.g. video display social media etc.)
Passion for change Snapchat and creativity!

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC):

The base salary range for this position is $118000-$176000 annually.

Zone B:

The base salary range for this position is $112000-$167000 annually.

Zone C:

The base salary range for this position is $100000-$150000 annually.

This position is eligible for equity in the form of RSUs.

Required Experience:

Senior IC

What Youll Do:

Lead the execution of Google Ads and Bing Ads SEM campaigns across key global markets
Conduct keyword research and ad type bidding and ad copy optimizations to continuously improve CVR and CPA and maximize ROAS
Execute A/B experiments to test landing pages platform features ad copy etc. driving performance improvements
Identify opportunities for market and platform expansion and lead expansion efforts
Partner with CRO SEO Content/Creative and Data Science to ensure the alignment of SEM efforts with overall SMC marketing objectives
Stay up-to-date on SEM industry trends evolving AI landscape technical updates and best practices to drive innovation
Manage quarterly and channel SEM budgets effectively and efficiently

Knowledge Skills & Abilities:

Strong understanding of SEM principles techniques and best practices as well as digital marketing KPIs
Excellent analytical skills with the ability to interpret data draw actionable insights and make data-driven decisions
Ability to adapt to changing priorities and comfort with ambiguity
Detail-oriented with strong organizational and project management skills capable of managing multiple campaigns projects etc. simultaneously
Effective communication and collaboration skills with the ability to work cross-functionally
Creative thinking and problem-solving abilities to drive continuous improvement and innovation in SEM strategies and tactics

Minimum Qualifications:

Bachelors degree or equivalent years of experience
5 years of hands-on experience managing SEM campaigns preferably at a tech company or digital agency

Preferred Qualifications:

Proven track record of driving results and achieving performance goals through SEM initiatives
Advanced understanding of Google Ads Bing Ads and other SEM platforms
Strong analytical skills and comfort with Microsoft Excel
Experience with conversion pixels tag management tools and server to server integrations
Experience in B2B marketing
Experience executing global SEM campaigns
Familiarity with conversion tracking and tag management
Familiarity with other paid media digital channels (e.g. video display social media etc.)
Passion for change Snapchat and creativity!