Manager The Adobe Journey Optimizer (AJO) Specialist
Manager The Adobe Journey Optimizer (AJO) Specialist
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Job Description
Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.
Inviting applications for the role Manager Adobe Journey Optimizer Specialist!
The Adobe Journey Optimizer (AJO) Specialist plays a critical part in designing building and optimising personalised data-driven customer journeys across multiple lifecycle stagesincluding acquisition onboarding retention and win-backwithin the Adobe Experience Platform (AEP). It will help shape how we connect with millions of customers through real-time engagement event-driven journeys and scalable lifecycle marketing programs
Responsibilities
Journey Design & Execution: Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer leveraging AEP for segmentation events and Personalisation.
Lifecycle Marketing: Own the end-to-end development of customer lifecycle programs (e.g. onboarding cross-sell churn mitigation).
Campaign Optimisation: Continuously test learn and iterate on journeys to drive higher engagement conversion and ROI.
Data Activation: Work closely with data teams to translate insights into actionable journey triggers segments and events within AEP.
Stakeholder Collaboration: Partner with marketing product analytics and technology teams to deliver aligned compliant and customer-first experiences.
Qualifications we seek in you!
Minimum Qualifications
Relevant years of experience in digital marketing CRM or customer engagement roles with hands-on experience in Adobe Journey Optimizer or similar journey orchestration tools.
Proven track record building and Optimising lifecycle or acquisition marketing campaigns using a Customer Data Platform (CDP) preferably within Adobe Experience Platform (AEP).
Demonstrated ability to work with real-time events segment creation and offer decisioning tools in Adobe.
Strong understanding of customer lifecycle strategies funnel marketing and performance KPIs.
Experience in highly regulated industries ideally financial services insurance or telecommunications.
Bachelors degree in marketing Data Science Business or a related field.
Preferred Qualifications/ Skills
Able to design and deploy cross-channel customer journeys leveraging AEP events decisioning and personalization.
Skilled at mapping customer journeys across lifecycle stages from acquisition to retention.
Comfortable using CDP data (real-time and batch) to create audiences set triggers and personalize experiences.
Experienced in working with technical and non-technical stakeholders to align on journey requirements.
Understands marketing consent privacy and data governance standards especially within banking.
Applies A/B testing and optimization practices to maximize journey performance and learn from customer behaviour
Proven ability to collaborate effectively with cross-functional teams
Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation. Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in
any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.
Required Experience:
Manager
Employment Type
Full-Time
