Marketing Specialist
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Job Location:
Coppet - Switzerland
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Introduction
Unilabs is the largest provider of medical laboratory diagnostics for prescribers and hospitals in Switzerland and employs around 800 people.
Your Tasks
As our Marketing Specialist you will play a pivotal role in shaping and executing marketing initiatives that resonate with healthcare professionals and patients across Switzerland. Youll lead the development of integrated campaigns create compelling content and drive digital engagementhelping to strengthen Unilabs brand presence and support business growth in a highly regulated multilingual environment.
- Integrated Campaign Management
Design execute and optimize multi-channel marketing campaigns targeting prescribers (GPs and specialists). Own the full campaign lifecyclefrom strategy to performance analysis.
- Content Creation & Compliance
Develop medically accurate engaging marketing materials (brochures flyers digital assets presentations sales tools) that are compliant with Swiss healthcare advertising regulations.
- Patient-Oriented Communication
Support the creation of clear accessible and informative content tailored to patients ensuring alignment with Unilabs quality and ethical standards.
- Digital Marketing & Lead Generation
Manage and enhance our digital presence through SEO/SEM email marketing website content and social media. Drive qualified lead generation and brand visibility.
- Market Intelligence
Monitor industry trends competitor activity and campaign performance. Translate insights into actionable strategies that support commercial and medical objectives.
- Project & Stakeholder Coordination
Lead marketing projects independently collaborating closely with Sales Medical Affairs Operations and external agencies to ensure timely high-quality execution.
- Event Support
Partner with our Event Coordinator to promote Unilabs presence at medical congresses industry events and internal meetings.
- Overview & Support for Blood Collection Centers
Provide branding and marketing support to blood collection centers across Switzerland ensuring a consistent and professional customer experience. Collaborate closely with nurse teams to enhance communication and operational alignment while proactively collecting and integrating patient feedback to continuously improve our services.
Your Profile
- Proven experience (3 years) inmarketing ideally within the healthcare life sciences or pharmaceuticalindustry in Switzerland
- Bachelors degree in MarketingCommunications or a related field
- Strong track record indeveloping and executing strategic marketing campaigns across traditional anddigital channels
- Proficiency in MS Office;experience with CRM systems (e.g. Salesforce) and digital tools (e.g. GoogleAnalytics marketing automation platforms) is a strong plus
- Professional level fluency inat least two of the following languages: French (C1) Englishand German
- Strong internal serviceorientation problem-solving skills and a pragmatic hands-on approach
- Ability to manage multiplepriorities in a fast-paced environment with a high degree of personalresponsibility
- Excellent analytical abilitieswith a talent for interpreting data and deriving actionable insights to informmarketing strategy
We Offer
- An exciting and dynamic work environment with a lot of internationality
- Taking responsibility and unfolding your potential
- A positive working atmosphere with a partnership and appreciative corporate culture
- Attractive fringe benefits as well as a 40-hour week and 5-weeks vacation
- Annual fee for your personal analyses and special prices for radiological advice from the Unilabs Group
Contact details
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Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
At the heart and start of all effective treatment decisions, we give you answers that help give care.
