Global Brand Manager Babybel (WM)

Suresnes - France

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

The Bel Group is a major player in the food industry through portions of dairy fruit and plant-based products and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow Kiri Babybel Boursin Nurishh PomPotes and GoGo squeeZ as well as some 30 local brands. Together these brands helped the Group generate sales of 3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process Then Bel is made for you!

Are you bold pragmatic and determined Do you want to contribute to the transformation of an international agri-food company Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

MAIN DUTIES

Within the Babybel Global Brand Team you will contribute to the definition and execution of strategic innovations in order to develop volumes turnover and margin. You will be directly reporting to the G lobal Platform Manager. You will lead innovation / renovation projects from exploration to launch stage in strong partnership with countries R&D team and factories and as an advocate for consumers.

DETAILED RESPONSIBILITIES

Market dynamics

Understanding consumer needs and competitive environment in key markets
Understanding key market consumer category and retailer trends and recommending key business opportunities
Benchmarking innovations against key competitors and inspiring brands
Analyzing panels and obtaining new insights on innovation opportunities

Portfolio & brand strategy

Contribute to the vision of the top business opportunities and challenges for the brand
Contribute to the brand strategic plan in collaboration with the major local markets.
Identify the portfolio strategy on the ranges you are in charge

Positive inno-reno

Lead key inno-reno projects to ensure on time and in full delivery as planned in the Brand Strategic plan by building a strong partnership with SI R&D and factories teams to deliver the projects: build and animate cross functional teams and lead through non-hierarchical management
Point of contact on CSR: Lead brand CSR projects including packaging changes BSR activities along with Global CSR team
Animate the OOH platform for the brand and liaison with local and global OOH teams
Ensure a close and constructive partnership with key countries to align the innovation strategy and prepare innovation launches
Manage innovation & renovation countries requests ensuring the strategic relevance of the requests always encouraging possible synergies and guaranteeing the P&L outcomes
Manage innovation budget (consulting design agencies research agencies)

Team management

Line management of the Assistant Brand Manager

PROFILE

Minimum business or marketing bachelors Degree required
4-6 years of experience in CPG marketing

SPECIFIC SKILLS OR QUALIFICATIONS

Leadership skills

Demonstrated strong leadership skills: Drive and accelerate transformation Dare to innovate Unconditional collaboration Demonstrate agility and resilience

Business & marketing skills

Knowledge of product value drivers (nutrition CSR )
Strong data processing skills especially in the context of strategic category retailer competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
Strong project management skills in the context of innovation pipeline management: mastery of Agile methods ability to manage complexity (number of projects and/or countries) ability to speed up the innovation pace

Language skills

You are fluent in English French preferred

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Required Experience:

Manager