Senior Director Marketing Communications

What you will be doing:

Develops the strategy and implementation plans for Premier Inc.s Thought Leadership Content Marketing and Omnichannel programs playing a key role in the success of inbound and outbound marketing campaigns.

Driving market perception and awareness of Premier solution sets serving as the editorial director providing content in support of growth and lead gen marketing campaigns.

Serving as a principal author for Premiers thought leadership and marketing full funnel content assets including white papers opinion pieces sponsored articles SME and company visibility programs.

Guiding the promotion of all Premier collateral through comprehensive communications and marketing growth campaigns proactively seeking visibility and lead gen opportunities for the company and overseeing all external communications channel dissemination efforts.

Key Responsibilities

Own and Manage Premiers enterprise thought leadership strategy 60%

• Collaborates across functions to lead the development and execution of an integrated enterprise thought leadership strategy. Establish themes messaging pillars and annual roadmaps that position Premier as a trusted authority across healthcare supply chain and innovation.

• Serve as the overall editorial director ensuring all collateral is effective and working to generate inquiries and leads.

• Manage staff to ensure editorial calendars channel publishing and team workflows are operating at peak efficiency.

• Measurement and optimization of the program will be required on a regular and ongoing basis.

• Impeccable writing skills and the ability to develop and write long- and short-form thought leadership materials is essential.

Develop full funnel content marketing assets to support the entire buyer journey 30%

• Collaborates across functions to create effective content marketing plans that maps to every stage of the buyer journey. Ensure all content assets align with business objectives audience needs and brand positioning to meet corporate growth objectives.

• Lead the planning production and optimization of high-quality multi-channel content that drives measurable engagement nurtures leads and supports sales enablement at each stage of the funnel.

• Establish KPIs and dashboards to track how content influences pipeline growth conversion rates and customer retention. Use insights to refine the content mix formats and distribution strategies for maximum ROI across the buyer journey.

Liaise with Digital and Growth Teams to provide custom content in support of marketing campaigns 10%

• Understand the basic best practices of the main website and social media channels which content and approaches work on each and when/why and how to publish content

• Establish KPIs and dashboards to track how content influences pipeline growth conversion rates and customer retention. Use insights to refine the content mix formats and distribution strategies for maximum ROI across the buyer journey

Required Qualifications

Work Experience:

Education:

Preferred Qualifications

Skills:

1. Strategic Content Leadership

Ability to design and execute a content strategy thats directly tied to business goals. This includes mapping content to the buyer journey prioritizing high-impact themes aligning with brand positioning and coordinating across marketing sales and product teams.

2. Editorial & Storytelling Excellence

Mastery of transforming complex ideas into compelling narratives that resonate with different audiences. This includes overseeing multi-channel content creation (digital print video social) maintaining quality and voice consistency and guiding teams or agencies to deliver best-in-class work.

3. Data-Driven Performance Management

Skill in using analytics to measure content performance (engagement conversion pipeline impact) derive insights and continuously optimize campaigns. This also involves setting KPIs building dashboards and communicating ROI to senior leadership.

Experience:

• At least 810 years of progressive experience designing and managing large-scale content marketing strategies across multiple channels (digital social events earned/owned media) with measurable business impact.

• Demonstrated success in leading cross-functional or multi-disciplinary content teams (writers designers strategists agencies) including budget management resource allocation and mentoring talent.

• Hands-on experience using analytics and marketing technology (CRM automation platforms SEO tools dashboards) to measure performance optimize campaigns and show ROI at each stage of the buyer journey.

Additional Job Requirements:

• Remain in a stationary position for prolonged periods of time

• Be adaptive and change priorities quickly; meet deadlines

• Attention to detail

• Operate computer programs and software

• Ability to communicate effectively with audiences in person and in electronic formats.

• Day-to-day contact with others (co-workers and/or the public)

• Making independent decisions

• Ability to work in a collaborative business environment in close quarters with peers and varying interruptions

Qualified full and part time regular employees also receive access to the following benefits:

Health dental vision life and disability insurance
401k retirement program
Paid time off
Participation in Premiers employee incentive plans
Tuition reimbursement and professional development opportunities

Premier at a glance:

• Ranked #1 on Charlottes Healthiest Employers list forand 2023 and 21st Healthiest Employer in America (2023)

• Named one of the Worlds Most Ethical Companies by Ethisphere Institute for the 16th year in a row

• Modern Healthcare Best in Business Awards: Consultant - Healthcare Management (2024)

• The only company to be recognized by KLAS twice for Overall Healthcare Management Consulting

For a listing of all of our awards please visit the Awards and Recognition section on our company website.

Employees receive:

• Perks and discounts

• Access to on-site and online exercise classes

Premier is looking for smart agile individuals like you to help us transform the healthcare industry. Here you will find critical thinkers who have the freedom to make an impact. Colleagues who share your thirst to learn more and do things better. Teammates committed to improving the health of a nation. See why incredible challenges require incredible people.

Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age race color religion national origin ancestry citizenship status sex sexual orientation gender identity gender expression marital status familial status pregnancy status genetic information status as a victim of domestic violence covered military or protected veteran status (e.g. status as a Vietnam Era veteran disabled veteran special disabled veteran Armed Forces Serviced Medal veteran recently separated veteran or other protected veteran) disability or any other applicable federal state or local protected class trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories consistent with applicable federal state and local addition as a federal contractor Premier complies with government regulations including affirmative action responsibilities where they apply. EEO / AA / Disabled / Protected Veteran Employer.

Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief. If you need assistance in the application process please reply toor contact Premier Recruiting at 704.816.5200.

Information collected and processed as part of any job application you choose to submit to Premier is subject to Premiers.