Industry Lead BFSI

Context: Why BFSI Why Now

The BFSI (Banking Financial Services and Insurance) vertical is one of the most strategically important growth areas for AppsFlyer in the APAC region. With the acceleration of FinTech InsurTech and digital-first financial services across markets like India SEA and China BFSI brands are redefining customer acquisition engagement and retention through mobile-first strategies.

As financial institutions double down on marketing efficiency regulatory adaptation and real-time measurement the need for tailored insights benchmarks and industry-specific narratives is higher than ever. This role plays a key part in deepening AppsFlyers consultative partnership with the BFSI ecosystem - helping us guide key clients shape our GTM strategy and capture upside across a high-potential vertical.

About the Role

The Industry Lead - BFSI will serve as AppsFlyers subject matter expert in the BFSI vertical across APAC with a focus on India. This is a senior-level cross-functional role with high visibility across strategic accounts and regional leadership. This role demands vertical ownership industry expertise and the ability to influence decision-making at multiple levels across the organization and client base.

While not a team management role this position requires strong influence industry credibility and the ability to work across functions: Sales CS Marketing Product and Data to support the regions most strategic accounts in FinTech digital banking insurance and beyond.

What Youll Do

• Develop and execute AppsFlyers BFSI vertical strategy across India and broader APAC markets including FinTech NBFCs digital banking and insurance.
• Support Sales and Customer Success teams with vertical-specific insights to influence strategic deals renewals and upsell opportunities.
• Build trusted relationships with senior stakeholders (incl. CMOs CDOs growth leaders) by delivering actionable insights and vertical benchmarks.
• Establish thought leadership by representing AppsFlyer at BFSI conferences publishing insights and participating in industry panels forums and executive-level discussions.
• Collaborate with analysts to define monitor and scale key vertical KPIs and benchmarks.
• Understand the core business challenges faced by BFSI organizations such as acquisition cost user retention regulatory complexity and digital transformation and translate them into relevant MarTech use cases powered by AppsFlyer.
• Identify market trends regulatory shifts and customer challenges across India China and ROA translating them into actionable input for GTM and Product teams.
• Support customer retention and expansion by partnering with CS on adoption engagement and advocacy for BFSI clients.
• Where relevant engage with ecosystem stakeholders (e.g. consultants martech vendors or trade bodies) to build collaborative momentum in the BFSI space.

What You Have

• 10 years of experience in BFSI or FinTech ideally across growth digital marketing or strategy roles with exposure to regional (India and APAC) dynamics.
• Familiarity with financial regulation digital banking and mobile-first innovation in markets like India China and ROA: including relevant bodies such as RBI IRDAI and PBOC.
• Demonstrated ability to influence CXO-level stakeholders through insight-led engagement and strong vertical credibility.
• Experience partnering with Sales Customer Success and cross-functional GTM teams on high-value enterprise opportunities.
• Highly analytical with the ability to extract and translate performance data into client value and strategic recommendations.
• Comfortable contributing to public-facing thought leadership including content presentations or industry participation.
• Strong cross-cultural collaboration skills and ability to work across diverse markets and teams.
• Proven ability to connect business goals and challenges in BFSI with measurable marketing and attribution solutions creating value-based narratives for enterprise stakeholders.
• Based in India; willingness to travel within APAC as needed.

Why This Role Matters

This role enables AppsFlyer to serve one of the regions most valuable and complex verticals with greater precision. The BFSI Industry Lead helps create structure shareable insights and scalable value within an industry undergoing rapid change. By consolidating client needs performance data and commercial insights under one vertical lead this role reinforces AppsFlyers presence in the BFSI ecosystem and drives long-term commercial impact across the region.

Success in this role will be reflected in:

• Supporting vertical-specific ARR growth across APAC through strategic enablement and engagement
• Deepening AppsFlyers footprint within Tier-1 BFSI clients across APAC
• Strengthening AppsFlyers reputation as a trusted measurement and attribution partner in the BFSI ecosystem
• Driving thought leadership via high-quality content client-facing insights and industry participation
• Building alignment with Sales CS Product and Marketing on BFSI priorities and execution

As a Customer Obsessed company we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In. Oren Kaniel CEO