Director, Inside Sales – Genomics Instruments & Consumables

Director Inside Sales Genomics Instruments & Consumables
Reporting To: Head of Sales

Role Summary:

We are seeking an experienced and results-driven Director of Inside Sales to lead a team of Inside Sales Representatives (ISRs) in the rapidly evolving genomics instruments and consumables market. The successful candidate will be responsible for developing coaching and scaling a high-performing team to drive new customer acquisition consumables expansion within existing accounts and growth into new verticals such as Biopharma and Clinical.

This role requires strong leadership proven success in inside sales management and a disciplined repeatable process for building pipeline tracking performance and achieving aggressive sales targets. The ideal candidate has a background in Life Sciences Biotech or Genomics with the ability to foster collaboration across sales marketing and product teams to maximize growth.

Key Responsibilities

• Lead coach and manage a team of Inside Sales Representatives to achieve and exceed pipeline sales and revenue goals.
• Implement and manage a disciplined sales process with clear KPIs (calls emails SQLs opportunities created conversion rates).
• Drive pipeline development through inbound and outbound prospecting nurturing leads and progressing opportunities.
• Partner with Marketing to execute targeted demand generation campaigns and track ROI.
• Collaborate with Field Sales and Channel Partners to ensure alignment of strategies and account coverage.
• Expand consumables sales by building repeat-purchase programs driving upsell/cross-sell campaigns and increasing utilization in existing accounts.
• Identify and execute strategies to penetrate new markets/verticals such as Biopharma and Clinical.
• Forecast and report on team performance with accuracy; deliver insights to improve process efficiency.
• Leverage CRM and sales enablement tools to measure productivity track KPIs and ensure data accuracy.
• Recruit onboard and develop talent within the ISR team to build a strong internal sales pipeline.

Qualifications

• Minimum 5 years of experience leading Inside Sales teams in Life Sciences Genomics Biotech or related high-technology industries.
• Proven track record of achieving sales and pipeline growth through structured inside sales processes.
• Strong knowledge of sales productivity tools and CRM platforms (e.g. Salesforce HubSpot Outreach SalesLoft).
• Demonstrated ability to measure and manage KPIs: calls emails SQLs pipeline created opportunity conversion and revenue impact.
• Experience growing consumables and recurring revenue streams within existing customer bases.
• Ability to design and implement programs that expand penetration into new verticals (Biopharma Clinical etc.).
• Strong leadership skills with experience recruiting mentoring and scaling high-performing inside sales teams.
• Excellent communication organizational and analytical skills.
• Bachelors degree required; advanced degree in Business or Life Sciences preferred.

This role is not eligible for visa sponsorship.

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

All listed tasks and responsibilities are deemed as essential functions to this position; however business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race sex color religion national origin protected veteran status or on the basis of disability gender identity and sexual orientation.

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All qualified applicants will receive consideration for employment without regard to race sex color religion national origin protected veteran status or on the basis of disability gender identity and sexual orientation.

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