Senior Product Marketing Manager
Senior Product Marketing Manager
Posted on :
03-10-2025
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1 Vacancy
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Job Description
Your mission
Working at the heart of a cross-functional product team the highly strategic Senior Product Marketing Manager role is responsible for identifying and defining the market opportunity for Intigritis products validating product-market fit taking our offering to market and scaling the companys growth.
Through market research the Senior Product Marketing Manager gains in-depth knowledge of the industry competitive landscape and customers. Based on these insights they create validate and iterate product positioning and messaging which resonates with target customers. They deliver effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy optimized for the different customer segments and personas and accounting for their unique end-to-end customer journeys. The Senior PMM is responsible for new feature communications and planning strategic cross-channel marketing campaigns to drive product adoption.
Through market research the Senior Product Marketing Manager gains in-depth knowledge of the industry competitive landscape and customers. Based on these insights they create validate and iterate product positioning and messaging which resonates with target customers. They deliver effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy optimized for the different customer segments and personas and accounting for their unique end-to-end customer journeys. The Senior PMM is responsible for new feature communications and planning strategic cross-channel marketing campaigns to drive product adoption.
What youll be doing
Market Analysis and Research:
- Conduct in-depth market research to understand the competitive landscape customer needs and industry trends in the ethical hacker will include an annual Customer Satisfaction Survey.
- Work with Product toanalyzecustomer feedback andenhance our offerings based on market demand.
- Develop compelling value propositions and messaging that resonate with our target audience emphasizing the unique benefits to our product and community.
- You will be a true partner to theProduct team to ensuretimelylaunch plansfor new products and features as well asaccurateand impactful communication of productfeaturesand capabilities.
- Own the product marketing strategy and planning
- Create and execute go-to-market plans for new product launches feature updates andcampaigns to drive awareness and adoption.
- Collaborate with cross-functional teams including sales content marketing and customer success to ensure alignment in messaging and strategy
- Closely collaborate with the product andcustomersuccess teams toidentifycontent topics and opportunities to highlight the features and benefits of our platform and community.
- Create and manage e-mail and content campaigns around new featuresverticals personas customer problems andimportant changesand market trends.
- Maintain a current knowledge database: Regularly update information (changelog) to ensure accuracy and user friendliness.
- Equip the sales team with the necessary tools training and collateral to effectively communicate the value proposition of our products to potential customers including competitor battle cards one-pagersand monthly enablement sessions.
- Collaborate with sales to understand customer needs and feedback incorporating insights into marketing strategies.
What youll bring
- You have extensive experience in a Senior Product Marketing role ideally in a SaaS cybersecurity or technology solution setting.
- You have experience growing product usage and working with cross-functional teams(Product Customer Success Sales)to deliver new business and expansion opportunities.
- Excellent communicationpresentationand delivery skills
- Strong interpersonal skills to work with a variety of stakeholders influence the product roadmap and assert Marketing and Customer requirements.
- Ability toanalyzecomplex datasets and spot actionable trends and key insights from customer usage andbehaviorpatterns.
- Ability to understand complex technology product messages and communicate them effectively in customer-facing content.
- You have experience releasing technical products to new and existing customers.
- A passion for cybersecurity and technology is a plus.
Personal qualities:
- Able to Get Things Done - both through formal and informal channels of communication.
- Driven by a challenge thrives in a fast-paced scale-up environment.
What is in it for you
Competitive salary and uncapped commission.
26 days of annual leave and Bank Holidays
Top-notch Private Healthcare and Health Cash Plan
Hybrid working model
Initial home office budget
2-month work abroad policy
Great training and yearly learning budget
Employer pension scheme
Enhanced maternity pay
Social activities and team outings
Referral bonus
Employee Assistance Program
Great hardware and access to the best tools to be successful in your role
Mobile subscription contribution
26 days of annual leave and Bank Holidays
Top-notch Private Healthcare and Health Cash Plan
Hybrid working model
Initial home office budget
2-month work abroad policy
Great training and yearly learning budget
Employer pension scheme
Enhanced maternity pay
Social activities and team outings
Referral bonus
Employee Assistance Program
Great hardware and access to the best tools to be successful in your role
Mobile subscription contribution
Why join us
Here are some great benefits of joining our team:
- Cybersecurity is a great place to be!The security industry is fast-paced and continues to grow even during times of economic uncertainty.
- We provide aclear career path and learning budget to help set you up for success.
- Join a company thats making a real addition to oursustainability goals we empower ethical hackers from all backgrounds to earn a living.
- Be yourself! Ourinternational team celebrates individuality and places a strong focus on diversity and inclusion.
- We are theproud winners of theDeloitte Rising Star awardin 2020 and theDeloitte Fast 50 awardin 2021.
- Were backed by top investors who are enabling us togrow internationally.
About us
Intigriti is a rapidly expanding global cybersecurity company specializing incrowdsourced security services to help organizations protect themselves from cybercrime.
Our industry-leading bug bounty platform enables companies to tap into our global community of 100000 ethical hackers who use their expertise to find and report vulnerabilities that may otherwise have gone unnoticed.
More than 200 organizations including Intel Yahoo and Red Bull trust our platform to reduce the risk of cyber-attacks and data breaches. With cybersecurity becoming an increasingly important issue our complementarysecurity testing services have been designed to help companies of all sizes keep their digital assets secure.
Founded in 2016 Intigriti now has a global team of 100 employees spread across Belgium the United Kingdomand theNetherlands. And with the backing of our recent Series B Funding were planning on taking our growth to the next level.
Are you ready to jump onboard the rocket ship
Our industry-leading bug bounty platform enables companies to tap into our global community of 100000 ethical hackers who use their expertise to find and report vulnerabilities that may otherwise have gone unnoticed.
More than 200 organizations including Intel Yahoo and Red Bull trust our platform to reduce the risk of cyber-attacks and data breaches. With cybersecurity becoming an increasingly important issue our complementarysecurity testing services have been designed to help companies of all sizes keep their digital assets secure.
Founded in 2016 Intigriti now has a global team of 100 employees spread across Belgium the United Kingdomand theNetherlands. And with the backing of our recent Series B Funding were planning on taking our growth to the next level.
Are you ready to jump onboard the rocket ship
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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