Engineering Tech Lead Marketing Technology Operations
Engineering Tech Lead Marketing Technology Operations
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 120000 - 150000
1 Vacancy
Job Description
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Work for Delta Defense the private company that provides Marketing Operations and Customer Service for the U.S. Concealed Carry Association. The USCCA safeguards life freedom and finances for responsible American protectors. Learn more about the USCCA at Tech Lead - MarTech Operations Position Summary:
Are you ready to lead a dynamic team at the forefront of marketing technology As our Engineering Technical Lead youll drive the infrastructure that powers our messaging tracking and attribution systems across the customer journey. Youll lead initiatives and integrate platforms like Braze Segment Hightouch GTM and GA4 ensuring our marketing efforts are data-driven and impactful.
In this hands-on role youll collaborate with Marketing PPC Data Engineering and Product teams to shape architecture set priorities and champion best practices. Youll also mentor our engineers fostering a high-performance culture focused on innovation and quality delivery.
If youre a strategic thinker with a passion for technology and team leadership we want to hear from you! Consider joining a culture second to none where every innovation you implement supports a mission that saves lives every day.
Engineering Technical Lead - Essential Duties and Responsibilities:
Technical Leadership
- Define and execute a scalable maintainable technical strategy aligned with marketing goals ensuring high data fidelity and operational efficiency.
- Lead critical architectural decisions for messaging orchestration data pipelines and analytics infrastructure enabling fast and reliable marketing initiatives.
- Serve as a trusted expert on integrations between internal systems and external marketing platforms ensuring secure and compliant data flows.
- Develop comprehensive functional design specifications that outline how Brazes features will support the customers business goals. This includes defining workflows user journeys and business rules to deliver an efficient and scalable solution.
People Management
- Mentor coach and manage a team of MarTech engineers.
- Promote a culture of accountability high performance and professional development.
- Guide engineers in growing their skills around API integration messaging orchestration customer data platforms (CDPs) and observability.
System Architecture & Oversight:
- Design scalable privacy-compliant data flows from product events to marketing platforms.
- Build and manage complex data structures including user attributes and events to support personalized customer experiences. Define how customer interactions and behaviors are tracked and leveraged to enhance engagement strategies.
- Ensure robust data validation governance and privacy compliance across platforms like GA4 Braze Segment and GTM.
- Develop safeguards for pixel tracking accuracy and enforce performance-friendly solutions for tag management.
Code & Data Quality
- Advocate for modern engineering practices such as version-controlled tagging libraries CI/CD pipelines automated testing for tracking integrity and code review rigor.
- Drive standards around clean maintainable and observable code across integrations and services.
Project Delivery
- Partner with marketing stakeholders to support initiatives like lifecycle campaigns attribution tracking and personalization.
- Own technical delivery on data enablement projects from concept to deployment ensuring milestones scope and quality standards are met.
- Manage vendor relationships and technical partnerships where needed.
Innovation & Optimization
- Research and implement cutting-edge technologies that improve marketing data visibility and campaign delivery effectiveness
- Continuously evaluate and optimize existing MarTech stack to reduce tech debt and increase operational efficiency.
Troubleshooting & Support
- Lead resolution of technical issues affecting marketing operations and campaign delivery.
- Establish monitoring systems and alerts to detect anomalies in data flows or message delivery.
Engineering Technical Lead - Required Skills/Experience:
- Bachelors Degree in Computer Science Engineering or a related field or equivalent practical experience.
- Minimum 7 years in software development or technical operations with at least 2 years in a technical leadership role (e.g. Tech Lead Senior Engineer).
- Expertise in tools such as Braze Segment Hightouch GA4 GTM and JavaScript/Tagging Libraries.
- Three (3) or more Braze Certifications including the Braze Marketer and Braze Digital Strategist certifications or the ability to quickly obtain them after starting the role.
- Proven success working in data-intensive cross-functional environments involving Marketing or Growth Engineering.
- Experience with data transformation pipelines and event schema governance.
- Strong understanding of data warehousing concepts user identity resolution and client/server-side tracking paradigms.
- Experience leading engineering teams in MarTech Growth Engineering or similar domains.
- Comfort driving both technical roadmaps and people development plans.
- Excellent collaboration and communication skills with technical and non-technical stakeholders.
- Passion for mentoring and enabling team success in a fast-paced environment.
- High emotional intelligence and problem-solving skills.
- Demonstrates the Core Values of Delta Defense LLC.
Elevate your career with us and reap the rewards of your success!
- Target salary range $120000 - $150000 based on experience
- Eligible for company bonus plan
- This position allows for the ability to work hybrid in-office or remote based on location.
- 23 Days of Personal Time Off 8 company holidays plus paid day of volunteer service annually
- Personal protection fitness and home office reimbursement program ($500 annually)
- Robust insurance coverage options: Medical Dental Vision HSA FSA Life STD and LTD
- Complimentary USCCA Elite membership & store discounts
- Nationally recognized in 2023 and 2024 as a Newsweek Top 100 Americas Most Loved Workplace
- Top Workplaces USA award in 2022!
- Named on Inc. 5000 Fastest Growing Private Companies list 14 years in a row!
Benefits information can be reviewed at: application close: 10/31/2025
PM19
Required Experience:
Staff IC
Employment Type
Full-Time
