Creative Program Manager, Prime , XCM
Creative Program Manager, Prime , XCM
Posted on :
02-10-2025
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1 Vacancy
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Job Description
The Global Brand & Fixed Marketing team within Amazons cross-channel cross-category marketing (XCM) organization is looking for a driven and highly organized Campaign Program Manager. This role will manage the execution and to day-to-day processes of our Prime mass advertising campaigns and fixed marketing initiatives. The Campaign Program Manager (CPM) will be dedicated to our ongoing Prime campaigns aligned to our most strategically important programs with deliverables reaching across multiple channels and countries. This role is responsible for building effective partnerships with our Campaign Managers and Creative teams they are able to manage creative development production localization and drive cross functional team alignment within our XCM teams business partners and external agencies.
Throughout the creative development process in partnership with the Sr. Campaign Manager the CPM ensures overall alignment to regional and global campaign messaging and creative direction manages ongoing logistics and proactively plans for any and all option value. This role routinely assesses the campaigns progress across multiple teams (creative media and business teams) and remains in lock step with internal and external creatives as the team drives to leadership reviews. This candidate will demonstrate strong ownership and bias for action strategic thinking and problem solving and maintain clear and concise communication across all levels of leadership. This role is solutions focused able to identify escalation paths at critical milestones and anticipate and mange potential blockers across concept development production and delivery phases.
This role will thrive in a dynamic and fast-paced environment able to assess and manage risks. They understand creative program management best practices are able to clearly define roles and responsibilities of team members and stakeholders manage multiple end-to end creative workflows and able to proactively provide thoughtful solutions to address changes in timelines or feedback. They will be an organized self-starter with the ability to develop and implement processes and able to work alongside cross-functional teams to provide guidance for projects.
Basic qualifications
5 years of integrated consumer marketing brand campaign creative program / project management or similar experience working with creative teams
Bachelors degree or equivalent professional experience
Experience managing or working within cross-functional marketing teams
Experience in integrated cross-channel deliverables Video Broadcast POLV/ OLV Digital Social Print OOH Radio
Preferred qualifications
Experience in retail events on-site planning and development or brand integrations
Global or multi-country localization and/or transcreation experience
Knowledge of or proficiency with Project Management tools and programs
Knowledge of motion graphics and post production workflows
Ability to work on a diverse team or with a diverse range of coworkers
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. For individuals with disabilities who would like to request an accommodation please visit job responsibilities
Independently manage the development and execution campaigns & programs of small to medium scale and support our more complex campaigns
Manage campaign and program alignment meetings and creative reviews with senior leaders stakeholders and global partners
Partner with and manage creative teams internal partners and / or external agencies
Manage creative asset development & delivery across multiple channels
For multi-country programs collaborate with partners across locales to share learnings identify bottlenecks and support the localization of North American campaigns
Co-manage campaign & program budget management and forecasting
Define and look to improve existing processes implement and / or utilize workflow tools
- 5 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience across affiliate marketing PPC SEM and social media advertising
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Throughout the creative development process in partnership with the Sr. Campaign Manager the CPM ensures overall alignment to regional and global campaign messaging and creative direction manages ongoing logistics and proactively plans for any and all option value. This role routinely assesses the campaigns progress across multiple teams (creative media and business teams) and remains in lock step with internal and external creatives as the team drives to leadership reviews. This candidate will demonstrate strong ownership and bias for action strategic thinking and problem solving and maintain clear and concise communication across all levels of leadership. This role is solutions focused able to identify escalation paths at critical milestones and anticipate and mange potential blockers across concept development production and delivery phases.
This role will thrive in a dynamic and fast-paced environment able to assess and manage risks. They understand creative program management best practices are able to clearly define roles and responsibilities of team members and stakeholders manage multiple end-to end creative workflows and able to proactively provide thoughtful solutions to address changes in timelines or feedback. They will be an organized self-starter with the ability to develop and implement processes and able to work alongside cross-functional teams to provide guidance for projects.
Basic qualifications
5 years of integrated consumer marketing brand campaign creative program / project management or similar experience working with creative teams
Bachelors degree or equivalent professional experience
Experience managing or working within cross-functional marketing teams
Experience in integrated cross-channel deliverables Video Broadcast POLV/ OLV Digital Social Print OOH Radio
Preferred qualifications
Experience in retail events on-site planning and development or brand integrations
Global or multi-country localization and/or transcreation experience
Knowledge of or proficiency with Project Management tools and programs
Knowledge of motion graphics and post production workflows
Ability to work on a diverse team or with a diverse range of coworkers
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. For individuals with disabilities who would like to request an accommodation please visit job responsibilities
Independently manage the development and execution campaigns & programs of small to medium scale and support our more complex campaigns
Manage campaign and program alignment meetings and creative reviews with senior leaders stakeholders and global partners
Partner with and manage creative teams internal partners and / or external agencies
Manage creative asset development & delivery across multiple channels
For multi-country programs collaborate with partners across locales to share learnings identify bottlenecks and support the localization of North American campaigns
Co-manage campaign & program budget management and forecasting
Define and look to improve existing processes implement and / or utilize workflow tools
- 5 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience across affiliate marketing PPC SEM and social media advertising
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
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