Performance Marketing Analyst
Performance Marketing Analyst
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$ 60 - 80
1 Vacancy
Job Description
The Performance Marketing Analyst at TapBlaze will be responsible for managing optimizing and scaling our user acquisition (UA) campaigns . This role will focus on delivering measurable growth by ensuring campaign efficiency increasing ad revenue and collaborating closely with our marketing and product teams to drive profitable player acquisition strategies.
OBJECTIVES
Manage and analyze UA campaigns across major advertising channels (Meta Google Adwords TikTok Unity Ads etc.) to improve KPIs such as eCPI ROAS and player LTV.
Work with the creative team to test and analyze new ad creatives providing insights to improve performance and conversion rates.
Brainstorm compelling ad creatives backed by data-driven research and creative performance analysis.
Develop clear campaign performance reports highlighting actionable insights and opportunities for budget allocation and strategy shifts.
Work with business game design and marketing to improve overall LTV.
COMPETENCIES
Strong understanding of mobile UA metrics campaign structures optimization levers and MMPs (i.e. Singular Adjust etc).
Detect ad fraud organic cannibalization and other abnormal behaviors to optimize campaigns.
Understanding of key growth metrics (CPI ROAS LTV ARPDAU) and mobile gaming monetization mechanics.
Self-driven and ownership mindset.
Great attention to details; please include the phrase beauty is in the details in your application.
EDUCATION AND EXPERIENCE
Bachelors degree in Economics Statistics Data Science Marketing Analytics or a related field; Masters degree preferred.
2 years of experience in user acquisition ad monetization or performance marketing ideally in mobile gaming or consumer apps.
Experience in LTV forecasting retention analysis A/B testing frameworks and UA campaign optimization.
Bonus/Nice to Have: Exposure to data analytics tools (e.g. SQL Tableau Power BI) for custom reporting and predictions.
PHYSICAL REQUIREMENTS
Los Angeles: Reliably commute or planning to relocate before starting work;
Prolonged period of time sitting at a desk and computer.
The range for this role is $60k$80K per month depending on experience with the opportunity to earn an annual discretionary bonus.
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce TAPBLAZE recognizes that a diverse staff reflective of our community is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race color religion age national origin gender gender identity sexual orientation or disability and actively foster inclusion in all forms both within our company and across interactions with vendors and partners.
For best consideration include a cover letter in your application explaining why you would be a great fit.
Should you have any questions or encounter any fraudulent requests/emails/websites please immediately contact Our job applicant privacy policies are available here: California Privacy Notice
Required Experience:
IC
Employment Type
Full-Time
