Sr. Brand Marketing Manager, D2C eCommerce

Valhalla, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Position Overview

We are seeking a Senior Brand Marketing Manager D2C eCommerce to lead the wholistic go-to-market strategy brand positioning and execution of integrated marketing campaigns for Fujifilms Direct-to-Consumer eCommerce business. This role ensures all marketing efforts align with Fujifilms brand values while driving growth in customer acquisition conversion and long-term loyalty.

Company Overview

At FUJIFILM North America Corporation we are many things to both consumers and business customers. Were looking for passionate mission-driven people to help us continue to innovate.

With five operating divisions theres a lot of opportunity to find your niche and make an impact. Perhaps youll click with our Imaging Division that provides one-time-use cameras digital printing equipment and instax. Maybe youll get charged up about our Electronic Imaging Division that markets digital cameras lenses and accessories for content creators. Or you might have your eye on our Optical Devices Division which provides optical lenses for the broadcast cinematography videography and industrial markets. You could be drawn to our Business Innovation Divisionthey develop office and commercial print solutions and enable digital transformation. And if youre interested in tape check out our Industrial Products Divisionthey develop data storage solutions.

We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla New York a quaint town just one hour north of New York City.

Fujifilm is globally headquartered in Tokyo with over 70000 employees across four key business segments of healthcare electronics business innovation and imaging. We are guided and united by our Group Purpose of giving our world more smiles. Visit: Description

Responsibilities

Brand Leadership & Guidelines:

Own and enforce brand guidelines for the D2C channel ensuring all content (site email packaging campaigns etc.) meets brand standards of Fujifilm and their partners.
Serve as MarComm lead and main liaison to corporate brand and communications teams for brand consistency and alignment.
Adapt corporate brand guidelines for ecommerce developing D2C-specific tone messaging and creative applications.
Partner with creative teams and agencies to deliver assets copy and visuals that reflect Fujifilms voice and positioning.
Conduct consumer research and user segmentation (in partnership with insights/Analytics) to inform brand positioning messaging and creative direction.

Lifecycle Marketing Alignment:

Collaborate with the CRM & Lifecycle Marketing Manager to ensure lifecycle campaigns align with brand standards and messaging.
Maintain timely relevant and on-brand lifecycle marketing throughout the consumer journey.
Manage the campaign calendar coordinating seasonal initiatives product launches and promotions.
Translate brand and product strategy into consumer-facing messaging and creative briefs.

Go-To-Market (GTM) & Launch Readiness:

Lead GTM strategies for new product launches promotions and brand initiatives within the D2C channel.
Develop playbooks defining messaging frameworks creative direction and channel execution.
Partner with eCommerce Merchandising and Product/Content teams to ensure brand storytelling is reflected in catalog content and site merchandising.

Cross-Functional & Vendor Collaboration

Manage external creative and media agencies including oversight of deliverables timelines and budget allocations.
Partner with Finance and Merchandising teams to align promotional strategies with marketing communications.
Collaborate with MarTech/CRM teams to leverage personalization reviews and user-generated content aligned with brand standards.
Support global/regional MarComm alignment and represent D2C in brand reviews.
Partner with Fujifilms corporate PR/communications team to align messaging and leverage PR initiatives in support of D2C brand objectives.

Analytics & Optimization:

Define campaign KPIs (brand retention engagement CAC ROAS CLTV) and establish reporting frameworks.
Assess messaging and creative effectiveness through A/B testing and consumer feedback.
Provide insights and recommendations to refine brand positioning and MarComm strategies.

Supervisory Responsibilities:

Responsible for hiring and training 2 junior team members within the first 12 months of their role.
Provide clear objectives and work assignments for the team effectively managing team deliverables.
Monitor and track employee performance and provide regular and timely feedback.
Identify training and growth opportunities to advance the individual team member.
Accomplish staff job results by coaching counseling and mentoring employees; planning monitoring and appraising job results; conducting training; implementing enforcing systems policies and procedures.
Review and approve timesheets for contractors (as needed).
Recruit and onboard contractors as needed for various projects whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.

Required Skills/Education

Bachelors degree in Business Marketing or related field.
8 years of experience in brand marketing marketing communications or integrated marketing (CPG or eCommerce preferred).
Proven track record of managing brand guidelines and MarComm strategy across multiple channels.
Strong background in campaign development GTM planning and integrated communications.
Excellent cross-functional leadership and vendor management skills.
Proficiency with campaign reporting and performance metrics (CAC ROAS brand awareness CLTV).
Exceptional written and verbal communication skills with ability to adapt messaging for diverse audiences.
Demonstrated ability to collaborate effectively across functions and influence senior stakeholders.

Desired Skills

MBA or advanced degree.
Experience launching or scaling new eCommerce channels.
Familiarity with CRM/lifecycle marketing platforms and how to align brand voice across automated journeys.
Exposure to PR/influencer strategies and collaboration with corporate communications teams.
Experience in consumer products technology or imaging categories.
Passion for brand storytelling and delivering exceptional customer experiences.

Salary and Benefits

$115000 plus bonus depending on experience
Medical Dental Vision
Life Insurance
401k
Paid Time Off

#LI- Hybrid

EEO Information

Fujifilm is committedto providing equal opportunities in hiring promotion and advancement compensation benefits and training regardless of nationality age gender sexual orientation or gender identity race ethnicity religion political creed ideology national or social origin disability veteran status etc.

ADA Information

If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to our HR Department ().

Required Experience:

Manager

Position OverviewWe are seeking a Senior Brand Marketing Manager D2C eCommerce to lead the wholistic go-to-market strategy brand positioning and execution of integrated marketing campaigns for Fujifilms Direct-to-Consumer eCommerce business. This role ensures all marketing efforts align with Fujifil...