Marketing Manager

• Develops and implements marketing strategy objectives and tactics to effectively market and promote the WICPA including in-house and external ads programs products benefits and services to all business partners related organizations and the general public at large.
• Writes creative marketing copy for education programs special events emails brochures internal ads membership campaigns communication to membership in print and digital formats to create high quality communications that increases member participation and engages new audiences.
• Research writes edits and proofs content in accordance with AP and marketing style guide; verifies details/data of content.
• Develop and execute a comprehensive video marketing strategy that aligns with overall company marketing objectives.
• Responsible for the production of video content ensuring creativity quality and WICPA style guides are followed while adhering to established deadlines. This includes but is not limited to creative concepting scripting shooting and editing.
• Conceptualize and develop creative briefs for a variety of video content including CEO messages brand stories demos social media clips and testimonials.
• Maintain production studio and video production equipment. Identify new equipment or maintenance needed for fiscal year budgets.
• Manage the communications content calendar and distribution strategy across various platforms.
• Research the target audiences viewing habits and platform preferences to ensure maximum reach and engagement.
• Responsible for external advertising and marketing creative campaigns and schedules to promote membership as well as the professional image of the WICPA and the CPA profession; recommends external advertising and marketing opportunities and serves as the primary contact for advertising representatives.
• Continuously create new and enhanced marketing copy and puts forth new creative concepts recognizing importance of order of content layout logistics audience program/activity emphasis and call to action.
• Prioritize multiple jobs with flexibility meeting quality objectives and deadlines.
• Tracks measures reviews and analyzes marketing campaigns including events for effectiveness; provides quarterly reports.
• Research promotional items compares costs follows branding guideline orders items.
• Coordinates all production schedules and communications calendar for all marketing projects.
• Research identify and recommend new print and electronic marketing strategies and tactics to increase membership and promote positive image of WICPA and its members.
• Must have knowledge of budgets and make recommendations to promote cost efficiencies and increase revenue.
• Works with outside vendors as necessary; maintain and build new relationships with vendors.

• Must possess a minimum of a Bachelors Degree in Marketing Communications or related field with minimum five (5) years in a marketing role with graphic design and video experience.
• Highly skilled and experienced writing creative marketing copy designing directing video and print and digital communications; highly proficient in editing and proofing.
• Experience with PC or Mac software including Adobe Creative Suite: InDesign Photoshop Illustrator Acrobat; Adobe Premier Pro and Adobe After Effects; the MS Office Suite: Word Power Point Outlook Excel; HTML and email marketing software a plus.
• Position must also be familiar with the latest technology trends related to social media websites and content management systems;
• Experience with analytics and reporting tools (Google Analytics YouTube Analytics etc.).
• Possesses a high level of organizational and time management skills attention to detail and ability to multi-task.
• Also demonstrates exemplary business writing communication and customer service skills and is able to work independently and in a team-oriented environment.
• Knowledge of AP style.
• Must be able to prioritize multiple jobs with flexibility meeting quality objectives and deadlines.

• Compensation based on experience
• Medical Dental Vision and Life insurance
• 401(k) plan plus generous employer contribution
• Paid vacation holiday and personal time
• 8 a.m. to 5:00 p.m. office hours (with elective Friday afternoons off in summer)
• Professional development opportunities
• Collaborative culture and team activities
• Casual attire acceptable on non-meeting/event dates

We Make it Easy

Founded in 1901 MRA is a nonprofit employer association that serves more than 4000 employers covering more than one million employees.

As one of the largest employer associations in the nation MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services information education and resources to help build successful workplaces and a powerful workforce.

We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company not an agency recruiter.