Social Media Specialist
Social Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
As a Social Media Specialist at Omni Channel Solutions you will be responsible for building and maintaining the companys digital presence across social platforms. You will develop and execute strategies that strengthen brand awareness drive engagement and support business objectives through consistent on-brand content and community interaction.
This role combines creativity and strategy. You will create and curate content manage publishing schedules monitor conversations and use analytics to measure performance and optimize campaigns. You will also oversee paid initiatives and explore new opportunities such as influencer collaborations and emerging platforms to expand reach and impact.
Collaboration is key to this position. You will work with Marketing Creative and Product teams to align campaigns with business priorities while also supporting customer engagement online. Through your efforts social media channels will serve as strategic assets that contribute directly to growth loyalty and long-term brand visibility.
ESSENTIAL JOB FUNCTION
This job operates in an office environment which routinely uses standard office equipment.
The Employee is required to stand walk bend use his/her hand to handle or feel objects or tools reach with hands and arms talk and hear for extended periods of time.
Frequently standing/sitting/walking up to 8 hours per day
Frequently using hands/arms up to 8 hours per day
Moderate noise level
Frequently viewing a computer monitor screen up to 8 hours per day
DAILY DELIVERABLES
Design plan and execute a comprehensive social media strategy aligned with company goals (brand awareness lead generation engagement)
Create curate and manage high-quality content (copy images graphics video) tailored to each platform (Facebook Instagram LinkedIn TikTok Twitter/X etc.)
Build and maintain a content calendar / editorial plan
Schedule posts and manage publishing using social media tools (e.g. Hootsuite Buffer Later)
Monitor listen to and engage with users (comments messages mentions) to build community and respond to queries or crisis situations
Track analyze and report on performance across platforms using key metrics (reach engagement growth conversions ROI)
Use insights and data to continuously refine content strategy posting cadence and formats
Oversee paid social media campaigns: set budgets create ads manage targeting optimize ad performance
Conduct market audience and competitor research to inform social strategy and stay ahead of trends
Identify and manage influencer or brand partnerships and collaborations
Collaborate with internal teams (creative product marketing) to align social efforts with campaigns launches and business objectives
Ensure brand consistency maintain social media brand guidelines (tone voice visual style)
Manage social media crisis or negative feedback in coordination with PR / communications
Stay up to date with platform changes new tools features and best practices
SKILLS AND QUALIFICATIONS
Bachelors degree in Marketing Communications Digital Media or a related field (or equivalent experience)
Proven experience (2-4 years or more) managing social media accounts for brands or agencies
Knowledge of graphic design motion graphics or video editing tools (e.g. Adobe Creative Suite Canva Premiere)
Strong portfolio (examples of social media campaigns with measurable results excellent content creation skills copywriting visuals video)
Deep familiarity with major social media platforms (Instagram Facebook LinkedIn TikTok Twitter/X YouTube) and their nuances
Experience with social media scheduling/management tools (Hootsuite Buffer Later etc.)
Strong analytical skills comfortable working with metrics dashboards and performance reports
Creativity storytelling skills and ability to propose new content ideas
PREFERRED CERTIFICATIONS (A PLUS)
Past experience working with influencers or partnerships
Basic knowledge of SEO content marketing or email marketing
Certifications related to social media digital marketing or analytics (e.g. Meta Blueprint Google Analytics HubSpot etc.)
Employment Type
Full Time
