Director of Digital Marketing

Fort Lauderdale, FL - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Director of Digital Marketing

Description
The Director of Digital Marketing plays a crucial role in driving customer acquisition engagement and retention by executing campaigns through diverse digital channels. This includes email mobile app paid social media display ads PPC owned and operated spaces (such as set-top box messaging and commercial inventory) corporate website initiatives and more with a focus on lead generation conversion and brand awareness.

Duties / Responsibilities:

Lead the development and execution of multi-channel digital marketing campaigns across residential and enterprise markets focusing on awareness lead generation customer conversion ARPU growth brand and retention.
Oversee and manage campaigns across multiple channels including email mobile app paid social media display ads PPC and owned/operated space.
Drive the development and implementation of performance tracking and reporting systems to measure campaign success providing actionable insights for optimization.
Use data-driven insights to refine campaigns improve targeting boost conversion rates and enhance the customer journey.
Collaborate with marketing and sales teams to integrate CRM tools (e.g. HubSpot or similar) for lead flow management segmentation and personalized messaging.
Work with product sales communications and customer success teams to align marketing campaigns with business objectives across the customer lifecycle.
Partner with IT and marketing peers on campaigns and call-to-action tactics to drive conversions through online portals and mobile apps.
Ensure high-quality content for digital campaigns including email templates app messaging and social media ads aligned with brand voice and objectives.
Lead and manage multiple campaigns simultaneously across lifecycle stages and sales channels ensuring deadlines and goals are met with accuracy and clear communication.
Perform other duties as assigned.

Minimum Qualifications:

Bachelors degree in marketing communications or a related field.
7 years of experience in digital marketing with a focus on multi-channel campaign management.
Proven experience managing campaigns across email app-based messaging paid social media and owned spaces.
Strong knowledge of analytics platforms and marketing CRM tools (HubSpot or similar).
Expertise in tracking campaign performance analyzing data and applying data-driven decision-making for improvement.
Excellent project management skills with the ability to manage multiple projects simultaneously.
Strong communication collaboration and content creation skills.
Ability to lead and work effectively with cross-functional teams.
Experience in B2C marketing required.

Director of Digital Marketing Description The Director of Digital Marketing plays a crucial role in driving customer acquisition engagement and retention by executing campaigns through diverse digital channels. This includes email mobile app paid social media display ads PPC owned and operated space...

Director of Digital Marketing

Duties / Responsibilities:

Lead the development and execution of multi-channel digital marketing campaigns across residential and enterprise markets focusing on awareness lead generation customer conversion ARPU growth brand and retention.
Oversee and manage campaigns across multiple channels including email mobile app paid social media display ads PPC and owned/operated space.
Drive the development and implementation of performance tracking and reporting systems to measure campaign success providing actionable insights for optimization.
Use data-driven insights to refine campaigns improve targeting boost conversion rates and enhance the customer journey.
Collaborate with marketing and sales teams to integrate CRM tools (e.g. HubSpot or similar) for lead flow management segmentation and personalized messaging.
Work with product sales communications and customer success teams to align marketing campaigns with business objectives across the customer lifecycle.
Partner with IT and marketing peers on campaigns and call-to-action tactics to drive conversions through online portals and mobile apps.
Ensure high-quality content for digital campaigns including email templates app messaging and social media ads aligned with brand voice and objectives.
Lead and manage multiple campaigns simultaneously across lifecycle stages and sales channels ensuring deadlines and goals are met with accuracy and clear communication.
Perform other duties as assigned.

Minimum Qualifications:

Bachelors degree in marketing communications or a related field.
7 years of experience in digital marketing with a focus on multi-channel campaign management.
Proven experience managing campaigns across email app-based messaging paid social media and owned spaces.
Strong knowledge of analytics platforms and marketing CRM tools (HubSpot or similar).
Expertise in tracking campaign performance analyzing data and applying data-driven decision-making for improvement.
Excellent project management skills with the ability to manage multiple projects simultaneously.
Strong communication collaboration and content creation skills.
Ability to lead and work effectively with cross-functional teams.
Experience in B2C marketing required.