CRM Manager US New Jersey
CRM Manager US New Jersey
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Salary Not Disclosed
1 Vacancy
Job Description
Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth driving retention engagement and long-term success. As they continue to grow they are looking for a CRM Manager to focus on the USA market specially New Jersey market creating localized and effective campaigns that drive results across both casino and sportsbook verticals.
You will be responsible for developing and managing customer lifecycle campaigns that drive engagement retention and customer lifetime value. This role requires a deep understanding of U.S. consumer behavior particularly in regulated markets like New Jersey and experience within iGaming fintech or online entertainment.
Responsibilities:
- Develop and implement localized CRM strategies tailored to the US and specifically New Jersey market (Email SMS push notifications onsite messaging etc.)
- Own and optimize the customer journey across onboarding engagement retention churn prevention and reactivation
- Plan execute and analyze CRM campaigns with a focus on personalization segmentation and performance metrics
- Collaborate with product design content and data teams to deliver cohesive and impactful user experiences
- Track key CRM KPIs such as retention rate conversion CLV and churn and apply data insights to improve performance
- Ensure all campaigns adhere to U.S. regulatory standards and responsible gaming practices specific to New Jersey
- Serve as the main point of contact for all CRM initiatives in the New Jersey region
Requirements
- Experience working with the US gaming market and familiarity with licensing requirements.
- 3 years of experience in a CRM role within the gambling or online gaming industry.
- Deep understanding of the US market specially New Jersey consumer and regulatory landscape
- Hands-on experience with CRM systems like Braze Optimove Symplify Salesforce Marketing Cloud or similar platforms.
- A solid understanding of customer segmentation campaign performance analysis and retention strategies.
- Experience working with both casino and sportsbook products is a strong advantage.
- Strong organizational skills and the ability to multitask in a fast-paced environment.
- A proactive and collaborative attitude with an eagerness to learn and grow within the role.
- Proficient communication skills in English
What is on offer
- Play a key role in a regulated high-growth market.
- Competitive salary and performance-based bonuses.
- Clear growth paths and professional development in CRM and the gambling industry.
- Be part of a multicultural innovative team where your input matters.
- Competitive Salary
- Quarterly bonus
Employment Type
Full Time
