Director of Brand and Media
Director of Brand and Media
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are seeking a dynamic and strategicDirectorofBrandand Media to lead the development and execution of integratedbrandand media strategies that drive business growthbrand equity and customer engagement. This role will serve as the internal lead forbrandcreative development and media strategy while managing cross-functional collaboration and external agency partnerships. The ideal candidate is a seasoned leader with a strong track record of buildingbrandnarratives driving omnichannel marketing performance and managing media investments for optimal ROI. This position is hybrid working at the SBH Support Centercurrently located in Denton TX and relocating to Legacy West in Plano TX in late fall 2025.
At Sally Beauty Holdings we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and are welcome here and you can thrive here. We find beauty in YOU. Join us.
Essential Functions:
BrandCreative & Content Strategy
- Lead internal development ofbrandcreative across all channels ensuring alignment withbrandpositioning and business objectives.
- Own the content and channel strategy for creative assets ensuring consistent storytelling across paid owned and earned media.
- Guide creative execution to ensure high-quality audience-centric and conversion-driven content.
Media Strategy & Performance
- Develop and execute comprehensive media strategies across traditional digital and emerging channels.
- Own and manage the full media budget including allocation forecasting and performance tracking.
- Oversee all aspects of performance media including campaign planning audience segmentation channel mix and continuous optimization.
- Lead the development of media KPIs and reporting dashboards in collaboration with analytics and finance teams.
Agency & Vendor Management
- Manage and evaluatebrandcreative and media agencies ensuring high performance clear briefs timely execution and accountability.
- Foster strong relationships with agency partners to deliver best-in-class creative and media execution.
- Negotiate contracts and service agreements with external vendors to maximize value and efficiency.
Cross-Functional Collaboration
- Partner closely with Integrated Marketing Field Marketing Social & Influencer Marketing Merchandising E-commerce and Store Operations teams to ensure alignment and synergy across all initiatives.
- Serve as a strategic advisor to internal stakeholders translatingbrandand media strategies into actionable plans that support broader marketing and business goals.
- Collaborate with analytics and insights teams to inform strategy and measure impact.
Qualifications:
- 10-12 years of progressive experience inbrandmarketing media strategy or integrated marketing roles.
- Strong leadership experience managing teams and external agencies.
- Proven expertise in bothbrandand performance media across multiple channels (digital social influencer retail media etc.).
- Demonstrated success in leading creative strategy and execution in a fast-paced cross-functional environment.
- Deep understanding of consumer behavior media trends content strategy andbrandstorytelling.
- Exceptional communication project management and analytical skills.
- Bachelors degree in Marketing Communications Business or related field (MBA or equivalent experience a plus).
- Agency Experience Preferred
Working Conditions /Physical Requirements
- The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices meeting and training rooms retail stores and residences or commercial vehicles e.g. use of safe work practices with office equipment avoidance of trips and falls observance of fire regulations and traffic signals etc. The work area is adequately lighted heated and ventilated.
- The work is sedentary. Typically the employee may sit comfortably to do the work. However there may be some walking; standing; bending; carrying of light items such as papers files books small parts; using a keyboard driving an automobile etc. No special physical demands are required to perform the work.
We offer a competitive salary and outstanding benefits package that includes medical dental vision life Insurance paid vacation and sick days paid holidays tuition reimbursement and 401(k) with company match. Also featured at our corporate campus is both a Sally Beauty and CosmoProf Professional onsite store where associates enjoy a great merchandise discount!
#LI-SC1
Required Experience:
Director
Employment Type
Full-Time
