Senior Marcomm Manager MCC
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Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Senior Marcomm Manager - MCCJob Description
Your challenge:
Looking at the challenges the world is facing today Philips purpose has never been more relevant. So whatever your role if you share our passion for helping others youll be working towards creating a better and fairer future for all.
We are looking for a passionate and purpose-driven individual to help take our brand purpose Share the Care to the next level. This role will be instrumental in translating our purpose into meaningful action ensuring it is consistently embedded across brand culture and communication our journey to build Philips Avent as a love-brand the role is critical to bring brand crafting skills and commercial business acumen together.
Your role:
Works under very limited/no supervision and broad guidelines regularly applying independent judgment on matters of significance to drive success and compliance and bring growth to business by building a strong brand end to end across touch points.
Partnering with media teams and key markets translating the need space driven thinking to execution in communication context.
Develops marketing communications plans aligned with the 18/24-month Marketing/Communication Roadmap and brand positioning to enhance the end-to-end consumer experience per CoE standards ensuring breakthrough impact and consistency measured by Brand Strength MOR and positive score on relevant test protocols.
Conducts marketing communications briefing planning and message development works within the business to create master assets/content aligned with consumer professional and shopper needs fit for various platforms and meeting market and transcreation requirements ultimately ensuring activation at the local level.
Drives consistency and distinction in brand personality and tone of voice at the category communication level collaborates with agency partners according to annual agencies SoW and in partnership with procurement and provides ongoing support to elevate marketing and comms strategy.
Delivers consumer content across channels including omni-channel CRM app and website aimed at enhancing the consumer experience and boosting sales and ensures shopper communications align with SCoE standards and suit the market channel context.
Applies optimizations and standards for effectiveness of the marketing communications plans and integrated campaigns to raise the norms collaborating with media/ops flagship production and regional teams.
Experience: 8 years experience ideally in FMCG in areas as Marketing Communications Marketing Strategy Brand Management Digital Marketing and Activation.
Education: Bachelors / masters degree in marketing Marketing Communications Business Administration Communications Public Relations or equivalent.
Preferred Skills:
Integrated Communication and Brand Craftmanship
Strategic Planning
Stakeholder Management
Communications and Brand Content Development
Continuous Improvement
Budget Management
Marketing Analytics
Brand Management
Agency Management
Project Management
Omnichannel Customer Engagement
Digital Communications and Brand Activations
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
Required Experience:
Manager
Key Skills
- Program Management
- FDA Regulations
- Management Experience
- Facilities Management
- Clinical Development
- Data Management
- Quality Systems
- Project Management
- Research & Development
- GLP
- Budgeting
- Leadership Experience
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
