Paid Media Manager, Google

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

BASE SALARY: $75000 to $90000 per year.

MUST HAVE:

• 4 years of hands-on experience planning managing and optimizing Google Ads campaigns (Search Display Demand Gen Performance Max YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large-scale budgets ($20M/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker Tableau or equivalent BI tools plus advanced Excel/Google Sheets (Pivot Tables VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills with a track record of influencing cross-functional partners to drive results.

EXPERIENCE: Minimum of 4 years managing Google Ads campaigns across multiple formats (Search Display Demand Gen Performance Max YouTube) with proven success optimizing large-scale budgets ($20M/year). Skilled at independently analyzing campaign data generating insights and driving ROAS and revenue growth through both strategy and execution.

YOUR ROLE

Drive the growth and profitability of FinanceBuzzs paid media portfolio by owning the strategy execution and optimization of Google Ads campaigns within various financial services verticals. Youll manage a large-scale budget ($20M/year) leveraging data to maximize ROAS and revenue while continuously testing learning and scaling across campaign types.

Outcomes (Performance Expectations):

• Own campaign performance end-to-end. Take full responsibility for pacing reporting and results across all assigned Google Ads campaigns (Search Display Demand Gen Performance Max).
• Source and manage creative like a performance marketer. Proactively write ad copy partner on creative development and maintain an organized asset library that fuels rapid testing and iteration.
• Plan launch and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives owning targeting bidding and creative experimentation to push boundaries and unlock new growth.
• Never settle for good enough. Continuously monitor campaign health and aggressively optimize to drive higher CTR reduce CPA and maximize ROAS. Every optimization is owned tracked and measured against business outcomes.
• Turn testing into a competitive advantage. Document all tests and campaign changes in a structured log sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders.
• Collaborate with intensity. Work closely with business leads account managers and yield partners to surface headwinds/tailwinds provide crisp performance updates and drive alignment on priorities.
• Push into new territory. Leverage competitive research and intelligence tools to map the vertical landscape uncover new opportunities and lead the charge into unexplored areas of growth.
• Be the expert others rely on. Serve as the internal subject matter authority on Google Ads strategy owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.

Competencies:

• Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures. Owns outcomes diagnosing and correcting performance challenges with speed and precision.
• Analytical Problem-Solving: Takes full ownership of data-driven decision-making proactively identifying trends risks and opportunities. Provides actionable recommendations without requiring oversight ensuring confidence in insights and actions.
• Organizational Skills: Holds accountability for managing multiple campaigns and shifting priorities. Meets deadlines reliably adapts quickly to change and ensures nothing falls through the cracks in a fast-paced environment.
• Collaboration & Influence: Owns role in cross-functional success by partnering effectively with yield business leads and creative teams. Influences decisions through clarity data and solutions that maximize outcomes for the business.
• Growth Mindset: Proactively pursues performance improvements and stays ahead of platform and industry changes. Takes responsibility for closing knowledge gaps and capitalizing on new opportunities.
• Communication: Delivers clear concise and impactful communication to peers and leadership. Owns both the message and the plan ensuring stakeholders are never left guessing about performance or next steps.
• Adaptability: Takes responsibility for thriving in a dynamic test-and-learn environment. Turns ambiguity into action setbacks into learning and evolving priorities into opportunities for growth.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost of living adjustments.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.