Sr Program Manager, Creative Tech & Enablement
Sr Program Manager, Creative Tech & Enablement
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$ 71000 - 128000
1 Vacancy
Job Description
Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Targethere.
Target Creative is the in-house creative engine that shapes how our brand shows up across every touchpoint. Our team blends craft culture and emerging technology to deliver guest-centered stories at scale.
Were looking for a strategic creative-minded Lead Creative Technology Enablement Partner to enable creative teams through the integration and adoption of future-forward technology and tooling. Sitting within the Creative Strategy & Innovation team this role is focused on translating emerging capabilities into tangible in-context practices that elevate storytelling design and production across our ecosystem.
This role is deeply rooted in empathy and connection. The success of creative technology enablement depends on trust understanding and communication not just process. Youll lead with curiosity and respect for how creative teams work today and help design the path to how they could work tomorrow. Whether its demystifying GenAI piloting a 3D mockup builder or creating an Adobe plugin to accelerate concepting youll bring clarity confidence and creative fluency into every interaction.
While youll work closely with partners across Marketing Capabilities Product and Engineering this role does not own platform sourcing governance or enterprise compliance. Instead your mission is to activate possibility for creatives and accelerate adoption through hands-on experimentation thoughtful listening and change enablement rooted in real creative needs.
Core Responsibilities
Cross-Functional Partnerships: Establish strong collaborative relationships across Creative and Marketing Capabilities. . Leverage other teams within the organization to advance Creative objectives. Promote and model key Target behaviors. Work within Target Creative identify areas where technology can enhance creative speed quality and impact.
Requirement Gathering & Collaboration. Engage in active discovery with stakeholders capturing creative use cases and defining requirements that inform pilots and prototypes. Ensure updates and progress are communicated back to teams to maintain transparency and momentum.
Technical-Creative Problem Solving. Translate creative ambitions and challenges into actionable technical opportunities. Rapidly design prototype and test tools and processes that directly improve creative ideation production and storytelling. Leverage research user feedback and cultural insights to drive iteration.
Change Agent. Champion creative-first change management by introducing new tools and workflows through hands-on demonstrations in-context examples and accessible training. Build trust and excitement around new capabilities by showing their direct impact on creative work not just operational efficiency.
Process & Governance Development. Define and document repeatable processes for piloting refining and integrating creative technologies into everyday practice. Create playbooks and best practice guides.
Capability & Tooling Optimization. Adapt and refine enterprise or marketing tools for creative application. Conduct in-context testing with creative teams incorporate feedback and recommend refinements before enterprise-scale adoption.
Training & Resource Development. Design and deliver prompt librariesand quick-reference guides that empower creatives to confidently adopt and adapt new technologies.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You
Four-year degree or equivalent experience
4 years in creative technology design technology creative production or related enablement roles
Experience prototyping tools that enhance storytelling and design
Proficiency with creative tools such as Adobe Creative Suite Figma Unity/Unreal GenAI platforms (e.g. Midjourney Runway OpenAI)
Understanding of creative team structures workflows and production pipelines
Proven ability to influence and collaborate across disciplines
Exceptional communication skills with an empathetic and collaborative approach
Strong project management skills
Comfortable working at the intersection of creativity technology and process
Key Distinctions from Similar Roles
Not a Product Manager Does not own product roadmaps enterprise backlog or vendor/platform governance.
Not an Engineer Focuses on prototyping adoption and creative enablement rather than building enterprise systems.
Creative-First Solutions are designed to elevate creative craft speed and innovation within Target Creative.
Hands-On Brings emerging tools and workflows to life through in-context pilots and creative experimentation.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Non-accommodation-related requests such as application follow-ups or technical issues will not be addressed through this channel.
Required Experience:
Manager
Employment Type
Full-Time
