Channel Strategist
Channel Strategist
Posted on :
01-10-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
DESCRIPTION:
Silicon Valley Bank is seeking a Channel Strategist focused on lead management and audience strategy.
The Channel Strategist role is preferred to be based in Austin TX however other remote locations in the United States may be considered.
Track KPIs and performance of channel campaigns while partnering with analytics. Lead Management Qualifications
Silicon Valley Bank is seeking a Channel Strategist focused on lead management and audience strategy.
The Channel Strategist role is preferred to be based in Austin TX however other remote locations in the United States may be considered.
Channel Planning & Strategy
- Document current state processes and workflows and propose opportunities for optimizations and customer journeys to improve CRO.
- Support project management to ensure detailed channel requirements are outlined for channel operational activation.
- Support Sales Operations critical requests in tracking form submissions within same day turn around.
Experienced within Marketing Automation Platform (Marketo) to deliver regular reports and draw insights on historical lead data audience attributes and lead performance metrics to support channel planning strategies.
- Familiarity with CRM tools Microsoft Dynamics and Salesforce.
- Conduct complex troubleshooting for stakeholders to identify root cause problems implement fixes and propose long-term solutions in collaboration with MarTech and Operations to prevent future reoccurrences.
Collaborate with stakeholders in identifying target audience attributes and work cross-functionally in maintenance of audience segmentation.
- 5 years marketing automation experience in Marketo.
- Experience working within flowchart applications Visio.
- Experience in understanding interrogating and distilling data and insights from a broad range of sources.
- Self-starter with the ability to troubleshoot and problem solve.
Employment Type
Full-time
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
