Brand Activation Manager BE-KIND
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Job Location:
Copenhagen - Denmark
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Who are we
Since its founding in 2004 BE-KIND has been on a mission to make the world a little kinder one snack and one act at a time. BE-KIND was born out of a desire to create a snack that was healthy and tasty wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category and the #1 healthier snacking brand in the US.
Since its acquisition by MARS BE-KIND has been on a rapid growth journey in the Nordic markets since 2019 and is now one of the fastest growing healthier snack bar in the region.
Were looking for a passionate and driven teammate as we enter our next stage of growth. If you want to be part of a fun inspiring fast-paced and entrepreneurial environment youve found the right place.
What youll do:
This role will report into the Nordics Marketing & Category Lead and be responsible for marketing and activation execution in Denmark Finland Norway and Sweden. Your job will be to get people to know try and love BE-KIND through distinctive brand building field marketing and building disruptive customer marketing solutions which get us noticed! This role will be based in Copenhagen.
Key responsibilities:
Lead local activation of brand strategy as directed by the Marketing & Category Lead:
Drive trial of BE-KIND bars by leading our field marketing strategy managing our agency partners and network of brand ambassadors to facilitate sampling through instore demos events and trade shows.
Elevate BE-KINDs instore visibility collaborating with Business Development Managers to implement engaging customer activation plans. Develop instore communications and manage the internal S&OP process.
Build BE-KINDs relevance with our Nordic audience playing a key role in landing through-the-line marketing campaigns that build brand awareness and brand equity together with the Marketing & Category Lead.
Prepare trade decks to equip Field teams with effective sell-in tools for customer engagement and activity planning.
Develop the marketing budget forecast for annual planning and manage the marketing budget throughout the year.
Continuously evaluate performance across all initiatives to drive continuous improvement and growth.
Key experiences capabilities and behaviours:
1-2 years experience in a marketing role (essential)
Field marketing experience preferable with understanding of how to plan a sampling calendar manage a team of brand ambassadors as well as track and ensure impact to drive future investment.
Tuned into culture with an understanding of social media trends and the role they might play in BE-KINDs rapid Nordic growth journey
A Nordic mindset able to flex activations to work in all four of our markets
Outstanding project management and organisational abilities can independently push projects forward multitask and maintain attention to detail while operating at a fast pace.
An entrepreneurial mindset with a demonstrated ability for identifying and leveraging opportunities swiftly along with a talent for optimising limited budgets and resources effectively.
Exceptional communication and interpersonal skills fostering relationship-building stakeholder management and cross-functional team influence.
Strong analytical capabilities able to utilise data to drive informed decisions and evaluate performance metrics.
Self-motivated and results-driven showing resilience and determination to overcome obstacles pursue growth opportunities and able to deliver results.
What can you expect from Mars
Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
Best-in-class learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Almarsat Projects Development is a company that is dedicated to deliver work of excellence, quality, and professionalism. Not only does APD offers a range of services in construction and project management but we also provide arbitration and alternative dispute resolution. Our projec ... View more
