Senior Director, Brand Growth

About the Team:

At CookUnity the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor creative excellence and cultural relevance. Through insight-inspired data-led brand storytelling and experiences CookUnitys Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.

The Role:

CookUnity is seeking an experienced and dynamic leader to join the growing Brand team asSenior Director Brand Growth at an exciting moment of brand expansion and company hyper-growth. This role will lead organic customer acquisition efforts with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM. Reporting to the VP of Brand Marketing this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization.

The Senior Director Brand Growth will establish the vision direction and budget to drive transformational organic growth through a best-in-class brand creative engine. This leader will set the objectives KPIs and metrics as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality they will bring structured intentionality to uncovering means of effectively reaching and resonating with high-value customer targets. This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies.

The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company. They will embrace leadership responsibilities beyond project execution and through their partnership up-level those with whom they collaborate.

Responsibilities:

• Own the development of integrated brand campaigns from strategy to launch including business objectives creative brief creation agency oversight and cross-functional execution
• Translate audience insights brand strategy and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnitys distinct positioning and narrative
• Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
• Own performance monitoring and assessment of key brand metrics including brand awareness sentiment consideration reach traffic leads and conversions
• Evaluate performance data reporting insights and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
• Collaborate closely with partners in Growth Product Marketing Engagement Marketing PR Social Chef Success and Product to align campaigns with business and GTM priorities
• Co-lead semi-annual strategic planning process with Brand leadership defining priorities KPI targets upper funnel investment and impact estimation tied to brand health organic acquisition and overall company business goals
• Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth

Qualifications:

• 10 years of relevant work experience in high-growth premium consumer and/or technology brands including 4-5 years of experience managing multi-person teams.
• Hands-on experience in brand marketing integrated campaigns business and creative strategy and rigorous data analysis and insight development
• Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
• Ability to proactively create solutions by digging into challenges and opportunities breaking down complex problems and forming hypotheses and proposals with limited information
• Ability to manage multiple complex projects initiatives or programs at the same time effectively prioritizing your focus and your team to drive maximum impact in a dynamic fast-paced consumer-centric organization
• Outstanding management and leadership skills that will help improve the talent and capabilities of the current team as well as bring additional A talent to the Brand team

Personal Attributes:

• Proactive in nature actively looking for ways to add value without needing to be asked
• Entrepreneurial approach to making things happen without excessive resources and easily flexing between high-level strategy and hands-on execution
• Solution-oriented mindset focused on bringing ideas answers and proposals to enact change and constant improvement
• Highly collaborative partner who can effectively influence build momentum and lead with confidence and credibility
• Data-driven insight-inspiring analytical thinker who brings curiosity and rigor to all aspects of their work
• A world-class communicator with top-tier writing presentation and organizational skills
• A relentless creator of outcomes who is tenacious about bringing big ideas strategies and executions into existence with conviction
• A great team player who adds to our culture and is a joy to work with

Learn More About CookUnity

We believe great leadership starts with alignment on vision values and ways of working. To give you deeper insight into who we are and what were looking for we invite you to explore:CookUnitys Leadership Principles The values and behaviors that guide how we operate collaborate and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you wed love to connect!

Benefits

Health Insurance coverage

401k Plan

We grow you grow: Stock Options Plan granted on Day 1

Eligible for a bi-annual performance bonus

Unlimited PTO

5- year Sabbatical: After 5 years with CookUnity you get a 4-week paid sabbatical

Paid Family leave

Compassionate Leave: 3-5 days each time the need arises

A generous amount of CookUnity credits to enjoy our amazing meals added to your account monthly

Wellness perks: access to fitness subsidies to build a healthy lifestyle

Personalized Spanish coach

Awesome opportunity to join a company that is looking to change how we eat and how chefs work!