Salesforce Marketing Cloud Consultant

Collinson is the global privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 2200 global colleagues.

Purpose of the job

As a Salesforce Marketing Cloud Consultant you will bring strong technical functional and product expertise to deliver effective solutions to clients and the business.

You will be the lead consultant for a newly acquired account designing and delivering platform solutions providing technical support platform development and pushing best practice.

Key responsibilities will include the management and development of junior members of the team.

As well as the above you will work closely with the Principal Marketing Cloud Consultant to shape develop and grow the team within the business.

Key Responsibilities

Salesforce Marketing Cloud implementation configuration data migration and working with Marketing Cloud Connect and other Integrations

Lead requirements gathering solution design and writing statements of work

Communicate project concepts and outcomes to client project stakeholders

Design and delivery of solutions in Email Studio

Design and implement for automated email/mobile journeys using Email Studio Mobile Studio Automation Studio and Journey Builder and advise clients on how to optimize further

Experience in reporting and analysing email activity using Email Studio reports and Journey Builder

Proficiency with Data Views and Discover Reports within Analytics Builder Einstein Engagement

Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources

Conduct user training and actively promote user adoption of Marketing Cloud

Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines

Ability to work with clients to design customer journeys and associated data models.

Extensive experience with Marketing Cloud Studios & Builders most importantly Email Studio Content Builder Journey Builder and Automation Studio and ideally also Cloud Pages and Mobile Studio

Experience with Interaction Studio and the ability to handle UI tasks such as Web campaign management

Conceptual understanding to be able to establish data models work with APIs and configurations

Knowledge skills and experience required

Certs

SFMC email Specialist (must have)

SFMC administrator (must have)

SFMC consultant (must have)

SFMC developer (bonus)

Required

Knowledge of 1 of the 6 programming languages in SFMC: AMPScript HTML and CSS SSJS and/or Javavscript SQL (Query Studio experience) Or Guide Template Language).

Active in the Salesforce Trailblazer community and management of certifications

Desirable

Implementation experience of Datarama Interaction Studio Salesforce CDP Advertising Studio Loyalty Management

Experience of leading/mentoring and or facilitating knowledge sharing in a class/workshop setting

SF Einstein and AI/ML exposure and usage

Web design and UI experience

Experience working with JIRA Confluence and Microsoft Teams

Person Specification

High level of accuracy and attention to detail excellent follow through and reliability

Exceptional customer focus and ability to work under pressure; ability to maintain awareness of and seek to meet the needs and wants of the customer without being prompted

Ability to bridge communications between technical and business focussed groups

Effective and Skilled listener with ability to remain focussed whether engaged face-to-face or on a multi-time-zone international forum

A creative innovative person that likes getting stuck in and is keen to learn and grow Analytical mindset including strong data acumen

Ability to work in a lean and agile fashion while dealing with frequently changing priorities

Ability to operate independently in a proactive manner

Experience dealing with conflicts and managing resolutions while maintaining a professional and composed demeanour

Excellent people skills

Flexible on process but committed to impact

Data and tech savvy

Passionate about marketing automation and innovation around it

Ability to mentor junior members of the team


Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

In your application please feel free to note which pronouns you use (For example - she/her/hers he/him/his they/them/theirs etc).

If you need any extra support throughout the interview process then please email us at