Performance Marketing Manager (mfd) – Talent Acquisition

Your mission

We are looking for you to join us immediately as Performance Marketing Manager (m/f/d) - Talent Acquisition in our headquarters in Munich or in Berlin in a hybrid working model.

As Performance Marketing Manager (m/f/d) you will be part of the Talent Marketplace Team and take responsibility for acquiring new freelancers (Talents) who work as independent CX Agents on our SaaS platform - through data-driven performance campaigns.

The goal of this key position is to sustainably scale the talent side of our marketplace by leveraging paid media multi-channel marketing and funnel optimisation directly contributing to the growth of yoummday.

Your Skillset

• Performance Marketing for Talent Acquisition: You will design and manage paid media strategies (Google Meta LinkedIn TikTok YouTube newsletters etc.) with a clear focus on acquiring and sustainably activating new users for our SaaS platform in the form of freelance CX Agents (Talents).
• Funnel Management & Conversion Optimisation: You will build a scalable talent funnel (from top-of-funnel through to activation) and continuously optimise campaigns with regard to budget based on CPL CAC CTR and ROI.
• Recruitment Marketing & Employer Branding: You will strengthen our employer brand for Talents develop authentic messaging for freelancers and ensure an attractive and credible brand presence.
• Content & Touchpoint Optimisation: Working closely with our Talent Marketplace Recruiting Team you will optimise landing pages and content for maximum conversion and strategically deploy content ads and affiliate channels to build a sustainable pipeline.
• Data Analysis & Reporting: You will track and analyse campaign performance drive data-based optimisations manage budgets and regularly present ROI and recommendations to internal stakeholders.

Your skillset

• Background: You hold a degree in Marketing Communications HR or a comparable qualification although a degree is not mandatory. What counts is that you are hands-on smart results-driven and already have practical experience.
• Relevant Experience: You bring 35 years of relevant experience in performance marketing growth marketing or recruitment marketing.
• Track Record & Expertise: You have proven success in executing paid media campaigns (e.g. Google Meta LinkedIn) as well as in lead nurturing and marketing automation ideally in the context of talent or freelancer acquisition.
• KPI Orientation: You have a strong understanding of KPI analysis (CPL CAC CTR ROI) and make data-driven decisions.
• Working Style: You work in a structured analytical and results-oriented way while also bringing creativity and an innovative mindset to explore new paths in performance marketing.
• Language Skills: You communicate confidently in both German and English (written and spoken C1 level each) and bring along a healthy sense of humour.

Your winning deal

• Your benefits : In addition to 30 days of vacation we also offer you ajob lunch allowance (69 per month) a Givve card(topped up with 50 per month) discounts via Corporate Benefits the option of leasing aJobRad pension contributions (occupational pension & VL) and great teamand company events.
• Your workplace : You will work in a flexible hybrid model from one of ourdog-friendly and modern offices and will have the opportunity to do work from abroad within the EU for 2 weeks a year(*only applies to employees with an EU passport)
• Your footprint: A position in a profitable company where you have the freedom and confidence to help shape it and work with us on the future of work .
• The values : We score highly with an open authentic cultureand ahigh- performingand humorous team that is already looking forward to making bold decisions with you andbreaking new ground that will lead us to sustainable success .
• Your opportunity : From day one you will have the opportunity to take onresponsibility drive innovationanddevelop the company andyourself together with ateam of experts.