Social Media Writer

Episcopal School of Baton Rouge is a private college-preparatory co-educational day school (PreK-3 through 12) committed to developing the whole child spiritually intellectually morally physically and artistically through rigorous academic and co-curricular programs.

The Social Media Writer will help articulate the schools mission vision and values in an engaging clear timely manner; strengthen community parent student alumni prospective family and donor relationships; support enrollment fundraising and school spirit through strategic content.

Key Responsibilities

Below are the core duties the Social Media Writer will perform:

Content Creation & Copywriting

Write clear compelling brand-aligned copy for a variety of social media platforms (Facebook Instagram Twitter/X LinkedIn possibly TikTok YouTube shorts etc.).

Produce content in different styles/tone: news items student or faculty spotlights event announcements fundraising appeals creative campaigns quotes stories etc.

Tailor messages to specific audiences: current students parents prospective students/families alumni donors faculty/staff community.

Content Planning & Strategy

Develop and maintain a social media content calendar to ensure consistent and strategic posting.

Propose themes campaign ideas seasonal content and story arcs that align with school events academic calendar arts/athletics spiritual life admissions etc.

Assist with planning special campaigns (fundraisers admissions open houses giving days etc.).

Community Engagement & Monitoring

Monitor social media channels for comments direct messages mentions; respond promptly in line with institutional voice and policies.

Engage with followers through conversation recognition reposts etc. to build community.

Track feedback and sentiment; adjust voice or strategy if needed.

Collaboration

Work with photography/videography/design teams (internal or external) to source or produce supporting visuals graphics video content.

Coordinate with admissions development athletics arts and other departments to gather content and align messaging.

Liaise with School leadership/staff if needed for approval or review of content.

Analytics & Reporting

Monitor social media metrics (engagement reach impressions clicks etc.) using analytic tools (platform tools third-party as needed).

Prepare regular reports (weekly monthly) showing performance insights recommendations.

Use data to optimize content strategy (which types of posts perform best best times to post etc.).

Brand Voice & Style Maintenance

Ensure all social media content reflects the schools voice values branding guidelines and mission.

Maintain consistency in tone style grammar spelling.

Keep up with social media best practices trends and platform changes; recommend new tactics.

Other Duties

Occasionally assist with writing other content: newsletters website updates blog posts email campaigns press releases.

Support virtual or on-campus events by covering them via social posts (live posting graphics etc.).

Stay current on competitor / peer institutions social media practices.

Qualifications

Required

U.S. citizenship

Bachelors degree in Communications Journalism English Marketing or related field (or equivalent experience)

Minimum of 2-3 years experience writing for social media or content marketing

Excellent written English skills: grammar style voice editing proof-reading

Strong understanding of social media platforms trends best practices

Ability to work remotely manage time well meet deadlines

Ability to adapt style/tone for different audiences and purposes

Familiarity with analytics tools (native platform analytics; experience with tools like Hootsuite Sprout Social Buffer or similar is a plus)

Basic understanding of visual content: working with images/video knowing what makes good social visual content; ability to coordinate with designers

Preferred

Experience in education / nonprofit / school settings

Experience with video or multimedia content creation (short video reels stories)

Familiarity with SEO / content optimization to drive reach or website traffic (if relevant)

Experience with social media advertising / boosting posts

Experience with content management systems (CMS) and scheduling tools

Skills & Attributes

Strong storytelling ability able to turn school life student achievement events into compelling stories.

Creative mindset with ability to generate new content ideas and campaigns.

Detail-oriented; excellent editing proofreading.

Organized comfortable juggling multiple projects and deadlines.

Proactive takes initiative.

Collaborative works well with internal stakeholders.

Flexibility and adaptability comfortable with last-minute changes crisis communications if needed.

Highly responsive; good communication skills (written & verbal).

Compensation & Benefits

(Adjust as appropriate; this is sample content.)

Competitive salary commensurate with experience

Remote work stipend or reimbursement (internet hardware software tools)

Paid time off holidays

Professional development opportunities

Possible occasional travel/attendance to campus events or photo/video shoots