We are currently looking for a dynamic and proactive Brand Managerto lead the development execution and evaluation of the brand activities across the Benelux/ITR cluster for M&Ms and Maltesers our iconic chocolate brands. This role will deliver the execution of yearly calendar plans including consumer and shopper activations POS materials displays EBA assets etc. The Brand Manager will coordinate the cross-functional teams ensure brand consistency and control the A&CP budget related to the relevant brand activations. The role can be located in Veghel or in Brussels.
What will be your key responsibilities
Campaign Execution & Management brand activations
- Lead the execution of integrated marketing campaigns across digital retail social and traditional media channels.
- Oversee campaign timelines coordinate with agencies and other functions and manage project details to ensure timely and effective execution.
- Drive the day-to-day execution of brand activations including in-store displays POSMs promotions and events.
- Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.
- Coordinate the localization of the regional content to ensure this is aligned with brand guidelines and resonate with target audiences.
- Partner closely with the sales customer marketing activity and other functions to align on product launches in-store promotions and consumer communications.
- Work with agencies and internal stakeholders to deliver marketing collateral that supports key initiatives.
Budget & Resource Management
- Manage the execution of marketing initiatives within budget constraints ensuring cost-effective use of resources.
- Track and report on the budget for various marketing initiatives ensuring alignment with financial targets.
- Manage POs invoices and other administration within the scope
What are we looking for
- Drives consistent results managing multiple priorities and projects
- Ability to create strong collaborative relationships
- Strong communication skills
- Analytical skills and project management skills
- - Mars Leadership Capabilities: Business Insight Drives Results Collaborates & Communicates Effectively
- FMCG experience required marketing experience preferred but not essential
What can you expect from Mars
- Work with diverse and talented Associates all guided by the Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Job Description:We are currently looking for a dynamic and proactive Brand Managerto lead the development execution and evaluation of the brand activities across the Benelux/ITR cluster for M&Ms and Maltesers our iconic chocolate brands. This role will deliver the execution of yearly calendar plans ...
We are currently looking for a dynamic and proactive Brand Managerto lead the development execution and evaluation of the brand activities across the Benelux/ITR cluster for M&Ms and Maltesers our iconic chocolate brands. This role will deliver the execution of yearly calendar plans including consumer and shopper activations POS materials displays EBA assets etc. The Brand Manager will coordinate the cross-functional teams ensure brand consistency and control the A&CP budget related to the relevant brand activations. The role can be located in Veghel or in Brussels.
What will be your key responsibilities
Campaign Execution & Management brand activations
- Lead the execution of integrated marketing campaigns across digital retail social and traditional media channels.
- Oversee campaign timelines coordinate with agencies and other functions and manage project details to ensure timely and effective execution.
- Drive the day-to-day execution of brand activations including in-store displays POSMs promotions and events.
- Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.
- Coordinate the localization of the regional content to ensure this is aligned with brand guidelines and resonate with target audiences.
- Partner closely with the sales customer marketing activity and other functions to align on product launches in-store promotions and consumer communications.
- Work with agencies and internal stakeholders to deliver marketing collateral that supports key initiatives.
Budget & Resource Management
- Manage the execution of marketing initiatives within budget constraints ensuring cost-effective use of resources.
- Track and report on the budget for various marketing initiatives ensuring alignment with financial targets.
- Manage POs invoices and other administration within the scope
What are we looking for
- Drives consistent results managing multiple priorities and projects
- Ability to create strong collaborative relationships
- Strong communication skills
- Analytical skills and project management skills
- - Mars Leadership Capabilities: Business Insight Drives Results Collaborates & Communicates Effectively
- FMCG experience required marketing experience preferred but not essential
What can you expect from Mars
- Work with diverse and talented Associates all guided by the Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
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