Temp - AZ Social Media Strategist
Contract Start ASAP - 2 Months
(10/1/2025 - 12/1/2025)
Remote - Based in AZ
$5000/mo
Overview:
Courier Newsrooms State Social Media Strategists are the cross-functional brand managers of our state newsroom social are responsible for developing and executing organic social strategies that elevate talent-driven content promote Couriers digital products and engage new audiences across our state newsrooms. These strategists work across multiple teams and departments ensuring that state social accounts are aligned with the overall Courier network and product streams while maintaining localized content and branding.
This role is equal parts social strategist brand manager and storyteller. Youll be responsible for managing the state social content calendar coordinating across the product creative marketing underwriting and event teams to ensure all social content aligns with our larger marketing and distribution goals. Youll also work directly with talent to develop customized platform strategies ensuring that social-first storytelling audience engagement and platform best practices are seamlessly integrated into our content. Above all we are looking for mission-driven politically aware strategists who understand how to use social media as a tool to inform engage and drive impact.
What Youll Do
- Act as the brand manager for your state newsrooms social presence ensuring consistency in tone voice and visual identity across platforms
- Manage the state social content calendar ensuring coordination between product creative marketing underwriting and event teams
- Analyze audience data and engagement metrics to refine content strategies and improve reach.
- Develop and execute localized social strategies that align with Couriers talent-driven content model to achieve measurable audience growth engagement goals
- Collaborate directly with talent to shape and promote their digital products across social media to achieve measurable audience growth engagement goals
- Serve as in-house social experts to your state and other teams with a demonstrated ability to stay ahead of platform trends and develop innovative ways to amplify content across TikTok Instagram YouTube and other relevant platforms.
- Optimize social-first content for engagement ensuring it resonates with local audiences and converts new followers into loyal readers.
- Test new content formats and social media tactics to continuously improve performance and audience growth.
What You Bring
- Insatiable curiosityyou see stories everywhere and love making content feel relevant and engaging.
- Deep cultural awarenessyou stay tapped into trends niche communities and online conversations.
- Strong platform fluencyyou know how to optimize content for TikTok Instagram Reels YouTube Shorts and more.
- A strategic mindsetyou think beyond just posting; you consider audience psychology and platform behavior.
- Cross-functional collaboration skillsyoure comfortable working across departments to align content with larger marketing brand and editorial goals.
- Content calendar management experienceyoure highly organized and know how to balance different content priorities while keeping workflows efficient.
- A mission-driven approachyou are politically aware and passionate about using social media to engage audiences on the issues that matter that align with COURIER values and company-wide objectives
Required Experience:
Contract