Head of MarTech Strategy & Architecture

Locations Considered: Parsippany NJ Preferred; US Remote Considered.

Position Summary:

The Head of MarTech Strategy & Architecture will be a key member of the Global Commercial IT leadership team in a global animal health company responsible for defining and leading the strategic direction of marketing technology (MarTech) capabilities globally. This leader will collaborate closely with marketing commercial and digital teams to develop a unified MarTech architecture that aligns with the companys global strategy enabling business growth and customer engagement. The role will oversee the planning implementation and governance of the MarTech ecosystem ensuring innovative scalable and compliant solutions are in place to support the companys commercial objectives. Additionally the role will drive experimentation and pilot programs to validate new advanced MarTech capabilities relevant to the company. This role is critical in shaping the MarTech strategy and ensuring the company remains at the forefront of digital innovation in the animal health industry.

Responsibilities:

• MarTech Strategy & Roadmap: Define and develop the MarTech strategy aligned with overall business goals and commercial strategies to drive customer engagement acquisition and retention. Create a multi-year MarTech roadmap that supports global and regional marketing objectives ensuring scalability and future readiness. Partner with commercial stakeholders to evaluate and prioritize MarTech initiatives and ensure business alignment.
• Architecture & Platform Design: Lead the design and development of a scalable modern MarTech architecture that integrates seamlessly with existing platforms and systems. Define standards frameworks and best practices for the selection integration and use of marketing technologies. Ensure the MarTech stack is well-architected secure and optimized to support a data-driven marketing approach facilitating analytics personalization and automation.
• Innovation & Emerging Technologies: Serve as a thought leader in MarTech innovations exploring new technologies and tools that can enhance the marketing strategy and customer experience. Drive experimentation and pilot programs to validate new capabilities and bring new solutions to market rapidly. Partner with internal and external stakeholders to identify opportunities for automation advanced analytics AI/ML and other emerging trends.
• Leadership & Collaboration: Lead a cross-functional team of architects and technology experts fostering a high-performance culture. Work closely with global and regional IT marketing and digital leaders to ensure seamless integration and alignment across the organization. Promote collaboration and knowledge-sharing across regions and functions to build a unified and effective MarTech approach.
• Governance & Compliance: Establish governance processes to manage and maintain the MarTech ecosystem ensuring data privacy compliance and security standards are adhered to globally.
• Vendor & Stakeholder Management: Manage relationships with key MarTech vendors and technology partners to ensure delivery of high-quality solutions and that products are effectively used. Ensure technology assets are in alignment with MarTech strategy.

Education and Experience:

• Bachelors or Masters degree in Marketing Information Technology Business Administration or a related field
• 10 years of experience in MarTech Digital Marketing IT Strategy or related fields with 5 years in a senior leadership role
• Strong understanding of marketing digital transformation and technology landscapes with proven experience in building and managing a complex MarTech stack
• Experience in a global or multi-regional organization preferably in the life sciences healthcare or animal health sectors
• Strong strategic thinking leadership and stakeholder management skills
• Familiarity with key MarTech platforms such as CRM CDP Marketing Automation DAM CMS commerce and analytics tools
• Excellent communication presentation and negotiation skills

Technical Skills Requirements:

• Experience with data-driven marketing strategies personalization and customer journey mapping
• Knowledge of regulatory requirements such as GDPR and CCPA
• Certifications in relevant MarTech platforms and architecture methodologies are a plus
• Strategic Vision: Ability to translate business objectives into technology strategy
• Leadership: Proven track record of leading and building high-performing teams
• Innovation Mindset: Proactive approach to identifying opportunities for technological advancements
• Collaboration: Strong interpersonal skills and the ability to work effectively across different geographies and cultures
• Results-Oriented: Strong focus on delivering business value and outcomes

Other Requirements:

• Ability to travel as needed
• Flexibility to work outside regular business hours when required

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in Colorado. Base pay may vary based on location and other factors.

Base Pay Range: $202000 - $291000

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in California NJ Remote NY Remote or Washington. Base pay may vary based on location and
other factors.

Base Pay Range: $214000 - $329000

This position is eligible for short-term incentive compensation. The position is also eligible for long-term incentive.

We offer a competitive and comprehensive benefits package which includes healthcare dental coverage and

retirement savings benefits along with paid holidays vacation and disability insurance.

Full time

Regular

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