Senior Copywriter

RAPP Detroit is looking for a Senior Copywriter to join our award-winning Creative team.

WHO WE ARE:

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.

Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets

YOUR ROLE:

RAPP is seeking a Senior Copywriter who brings strong conceptual thinking exceptional writing skills and the ability to lead projects from ideation through this role you will craft compelling copy across multiple platforms mentor junior writers and collaborate closely with art directors designers and other team members to deliver impactful results-driven creative work. You will set the tone for high-quality writing and push boundaries to elevate creative excellence.

KEY COMPETENCIES:

• Comprehension: Thoughtfully question briefs and help refine objectives with an informed understanding of the clients needs.
• Ideation: Lead brainstorming sessions and inspire fresh unexpected ideas while maintaining inclusivity in your creative thinking.
• Craft & Execution: Consistently deliver polished engaging copy that aligns with brand voice and campaign goals.
• Iteration & Elevation: Develop multiple creative solutions to challenges and refine your work to exceed expectations.
• Directing & Managing: Manage your workflow effectively while mentoring junior writers and guiding them through the creative process.
• Storytelling & Selling: Confidently present your ideas and copy to internal teams and clients articulating the rationale behind your creative decisions.
• Business Contribution: Approach creative challenges with a strategic mindset ensuring copy is not only creative but also drives business results.

YOUR RESPONSIBILITIES:

• Write engaging impactful copy for a variety of platforms including digital social print email and more.
• Lead the development of concepts and messaging that align with client objectives and resonate with target audiences.
• Adapt your tone and voice to reflect diverse brand guidelines and campaign goals.
• Collaborate with art directors designers and strategists to ensure cohesive and effective creative solutions.
• Mentor junior copywriters providing constructive feedback to develop their skills and confidence.
• Present work clearly and persuasively to internal teams and clients incorporating feedback to refine the final product.
• Stay current with writing and marketing trends applying them to enhance your creative output.
• Manage multiple projects simultaneously balancing deadlines and priorities without compromising quality.

SUCCESS CRITERIA

• Delivery of high-quality strategically aligned copy that meets or exceeds client expectations.
• Clear and effective communication with team members and clients fostering collaboration and trust.
• Consistent mentorship and support for junior writers contributing to their growth and development.
• Proactive exploration of copywriting trends and tools incorporating them into creative solutions.
• Efficient management of deliverables ensuring work is on time on brief and on brand.

SKILLS AND EXPERIENCE

• Experience: 5 years of copywriting experience with a portfolio showcasing produced work across digital print and social media.
• Writing Craft: Mastery of tone voice and storytelling with the ability to adapt to different brands and audiences.
• Technical Proficiency:
  • Proficiency in Microsoft Suite (Word Outlook PowerPoint).
  • Familiarity with Google Workspace.
  • Experience with Figma Keynote and Adobe Acrobat is a bonus.
  • Curiosity about experimenting with AI tools and emerging copywriting technologies.
• Leadership: Ability to mentor and guide junior team members fostering a culture of collaboration and creativity.
• Communication: Confident and persuasive presentation skills with the ability to articulate ideas clearly to clients and internal teams.
• Adaptability: Thrive under pressure manage competing priorities and deliver exceptional work in a fast-paced environment.

Our Hybrid Work Model:

RAPPs current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits. For more information regarding Omnicom benefits please visit. A reasonable estimate of the salary for this role at the time of posting is $74000 - $82000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including but not limited to: skill set experience and training certifications; etc. This is an exempt position. If your requirements fall outside of this range you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.