Performance Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Performance Marketing ManagerJob Description
Responsibilities:
- Build a comprehensive view of Philips insite traffic planning (paid owned earned) through robust performance tracking and KPI setting.
- Work in close collaboration with E-commerce team in order to ensure quality EC media strategy & executions
- Develop and implement integrated media plans for ONE PH IMC Campaign across channels (media mix phasing audience targeting creative optimization) to maximize ROI and brand impact.
- Deliver regular media performance analysis and insights to improve efficiency track KPIs (traffic acquisition conversion brand preference) and report campaign results.
- Coordinate with audit/ saving projects. Drive effective budget management with monthly allocations and optimization to maximize return on investment.
- Drive innovation in media coop exploring new channels tools and technologies to strengthen Philips digital presence.
You are a part of
You will report to Philips Media and Social leader collaborate with many other teams including Ecommerce RBU Social PR CRM Insights team etc.
To succeed in this role you should have the following skills and experience
- Masters or Bachelors degree in Marketing Business Administration or related field.
- 8 years of experience in media digital marketing or performance marketing preferably with exposure to Ecommerce.
- Proven expertise in consumer marketing with strong business acumen and analytical mindset.
- Media skills & strategic including nego and sourcing
- Ability to drive change and innovation across multiple functions
- In depth understanding & proficiency on EC media
- Highly collaborative with experience working across functions and managing agencies/platforms.
- Entrepreneurial spirit result-driven mindset and the ability to manage ambiguity or disruptive situations.
- Strong communication skills in English and Chinese both written and verbal.
- Proficiency in Microsoft Office (Excel PowerPoint) and familiarity with data analytics tools.
How we work together
- We believe that we are better together than apart. For our office-based teams this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Required Experience:
Manager
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
