Marketing Specialist II
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Marketing Specialist II
The Role:
Are you passionate about digital marketing and determined to continuously improve the digital experience for customers Join our team of hard-working learners to master new systems and round-out your skills. As a crucial member of the web production team together we will go above and beyond to enable our partners to accomplish business objectives!
As a Web Marketing Specialist you will receive content from multiple marketing teams within our division group and thoughtfully enter it into our websites content management system (CMS). You will use customer-centric design principles and page analytics to advise and drive your production decisions.
This role will support master data management data quality and data cleaning program initiatives and operations with responsibility for participating and leading efforts in collecting requirements data analysis and issue resolution and business process simplification for several data domains.
We are a highly matrixed environment you will collaborate with teams across multiple marketing departments. This global role is based in Bangalore India and reports to a Bangalore-based supervisor.
Key Responsibilities:
- Build web pages within the CMS (AEM)/Wordpress and customize HTML/CSS code when needed while following style guidelines
- Collaborate with Business Partners to understand web content requests seeking clarification on open questions. Act as an advisor to recommend customer-centric web design/UX improvements
- Use our project management system (Workfront) to retrieve content complete assigned workflow steps communicate updates to projects and uploading URLs for review
- Complete web tactics and handle workflow and timelines of multiple simultaneous projects based on prioritization model
- Optimize web-ready digital graphics by compositing masking sharpening resizing etc. using Adobe Photoshopand Adobe Express
- Manage images marketing documents and videos to the appropriate asset management system for use on the website
- Ensure accuracy accessibility and strong SEO performance of web pages by addressing issues detected by our website crawl tool (Site Improve)
- Clean and format data from different sources to ensure consistency and usability.
- Maintain data files received from multiple sources ensuring they are up-to-date and accurate.
Qualifications:
- Bachelors or Associate degree and 4 or more years of hands-on experience with customer-facing web sites
- Hands-on experience working on Adobe Experience Manager (AEM) and Wordpress
- Experience working on Open Text Media and Brightcove is a plus
- Good understanding of SEO principles; and familiar with HTML and CSS
- Good communication and interpersonal skills applicable to the position
- Ability to problem-solving and exercise judgment and independence in identifying next- steps
- Hands on experience working on project management tools like JIRA Workfront
- Knowledge of Adobe Photoshop and Adobe Express is a plus
- Proficiency in MS Office Outlook Excel (V-Lookup Pivot Tables Formulas Macros Charts) for data manipulation and analysis.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other legally protected status.
Accessibility/disability access
Job Seekers: Thermo Fisher Scientific offers accessibility service requiring accommodations in the job application process. For example this may include individuals requiring assistance because of hearing vision mobility or cognitive impairments. If you are a job seeker or assisting a person with a disability and require accessibility assistance or an accommodation to apply for one of our jobs please submit a request by telephone at 1-*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Electron microscopes reveal hidden wonders that are smaller than the human eye can see. They fire electrons and create images, magnifying micrometer and nanometer structures by up to ten million times, providing a spectacular level of detail, even allowing researchers to view single a ... View more
