Principal Product Manager, Audience & Emerging Ad Platforms
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Job Location:
Princeton, NJ - USA
Monthly Salary:
$ 160000 - 200000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Job Summary
Dow Jones is seeking a Senior Product Manager to lead delivery across audience platforms identity systems and emerging ad formats within the Ad Platforms Integrations & Privacy team. This role supports high-impact initiatives across deterministic targeting identity enrichment video advertising infrastructure and newsletter monetization all of which are central to Dow Jones advertising and data strategy.
The ideal candidate combines deep familiarity with data-driven ad platforms cross-channel ad delivery and scalable integration of first- and third-party data signals. This role requires strong technical fluency system integration experience and the ability to lead delivery across both Audience Enablement and Ad Format Development initiatives.
Key Responsibilities
Audience Platform Ownership
Serve as PPM for initiatives involving identity resolution audience segmentation and data onboarding.
Oversee integration of first- and third-party identity and signal providers (e.g. LiveRamp UID2 internal ID graphs).
Partner with commercial and data science teams to define audience activation strategies and roadmap.
Ad Format & Surface Enablement
Lead delivery of scalable privacy-compliant ad formats across surfaces including video (web/mobile) and email/newsletter platforms.
Collaborate with engineering to support VAST integrations render pipelines and creative review systems.
Align format enablement with monetization personalization and compliance requirements.
Technical Delivery & System Integration
Coordinate technical delivery across systems supporting ad decisioning identity match tables and cross-channel frequency control.
Drive alignment between ad server configuration consent systems and data enrichment workflows.
Support experimentation and measurement strategies to validate format and audience impact.
Stakeholder & Cross-Org Coordination
Work closely with stakeholders in commercial marketing and ad operations to align on use cases and integrations.
Coordinate across product and engineering teams supporting newsletters video platforms and personalization systems.
Maintain clear data-driven communication with senior leadership and cross-functional partners.
Preferred Qualifications
10 years of experience in audience data identity or ad product delivery roles.
Deep understanding of identity resolution onboarding workflows and privacy-preserving personalization.
Experience with VAST video ad delivery email-based ad monetization and ad format development.
Familiarity with ad tech systems (GAM DMP/CDPs consent tools verification vendors).
Strong communication skills and ability to manage technical delivery across multiple surfaces and business lines.
Business Area:
Dow Jones - TechnologyJob Category:
Software Product EngineeringUnion Status:
Non-Union / A clear and likely internal candidatePay Range: $160000 - $200000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Staff IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
