Email & Digital Engagement Specialist

Were looking for a data-driven creative and detail-oriented Email & Digital Engagement Specialist to join our marketing team in the Banff Jasper Collection. This role is responsible for developing and executing email and SMS communications and digital engagement tactics that increase Pursuits visibility in key guest touchpoints. Reporting to the Sr. Manager of Marketing this position will be a key member of the BJC Revenue team

This role will be based in Banff or Jasper preferably. Some travel to and from other locations will be required. The successful candidate must be eligible to work in Canada.

Pursuit offers a full suite of benefits including flexible time off an RRSP contribution matching plan and discounts at our hotels restaurants and attractions.

• Work in a dynamic culturally diverse team from around the globe
• Work experience in aniconic unforgettable and inspiring location
• Free access to Pursuit attractions for staff and family send a friend at half the price!
• Discounted hotel stays under Pursuits lodging offerings and discounted food & beverage and retail experiences
• The chance to work in aninclusive cultureandmake life-long friends
• Access to subsidized mental health and wellness resources
• Opportunities for career growthor future work atother Pursuitlocations

What will you do in this job

Email Communication Management: Design build and deploy targeted emails including guest affiliate and group communications guest pre-arrival upsell and confirmation emails SMS and crisis response. Collaborate closely with the

Global Lifecycle Marketing team to maintain consistency in a high-quality digital experience and support broader demand generation efforts.

Digital Visibility: Manage and optimize Pursuits presence across third-party digital platforms including Google OTAs review sites partner portals and industry listings.

Brand consistency and accuracy: Ensure brand consistency accuracy of information and alignment across all external profiles and guest communications to enhance visibility engagement and lead generation.

Performance Analysis: Monitor email performance analyze KPIs (open rates CTR conversion) and provide actionable insights to improve future campaigns. Provide analysis of website analytics and online sales for performance reporting.

Cross-Channel Engagement: Collaborate with marketing and operational teams to ensure content accuracy and cohesive messaging across email web and social channels.

Compliance & Best Practices: Ensure all communications comply with data privacy regulations and follow email marketing best practices.

#LI-KO1

• Bachelors degree or equal industry experience
• 2-4 years of experience in email marketing and/or content marketing with expertise in utilizing email marketing platforms.
• Strong understanding of privacy laws and email deliverability best practices including list hygiene email authentication and reputation management.
• Experience integrating email campaigns with CRM systems such a Braze Salesforce Klaviyo or Constant Contact to ensure personalized communications and data synchronization.
• Detail-oriented with excellent organizational and time-management skills.
• Strong copywriting skills to craft compelling email content aligned with the brand voice would be considered an asset.

This job description describes this role at a high level but no document can anticipate every single task issue or project that could come up. We work as a team and believe that we succeed together these job duties may change based on the needs of the team and company as a whole.

To handle this job successfully any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Alberta Canada. Relocation to the area and the legal ability to work in Canada is required.

About Us:

Were more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.

Thoughtfully united by their unique power to inspire and invigorate our collection of hotels and lodges recreational attractions ground transportation services retail food and beverage sightseeing tours and travel products are tied together by iconic destination-worthy locations in Alaska Montana the Canadian Rockies Vancouver Reykjavík Las Vegas and Chicago.

What will your work environment be like

At Pursuit our office is more than just a place to work its a space where you can bring your whole self collaborate with talented teams across departments and build lasting friendships. We believe in fostering an environment where work and play coexist so whether youre tackling projects or enjoying our many perks youll feel supported and valued. With a variety of great benefits were committed to ensuring that your time with us is as fulfilling as it is fun.

About Pursuit

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index we specialize in attractions-led hospitality consistently generating revenue and delivering value to our shareholders.

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race color age religion gender sexual orientation disability veteran status and other protected characteristics.

Pursuit places a high value on diverse backgrounds and experiences recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team!

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you cant apply online or need accommodation during the application or hiring process please contact our Talent & Acquisition Team at

We thank all candidates for their interest; however please note that only applicants selected for further consideration will be contacted.