Lead Marketer, Content Licensing Partnerships

HubSpot

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profile Job Location:

Cambridge - USA

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

POS-15332

HubSpots mission is to help millions of organizations grow better. Our Media and Content team plays an important role in achieving this mission by reaching educating and entertaining and converting new customers at different steps in their journey. Each month our HubSpot Media Network reaches over 50 million people through such popular content franchises as The Hustle My First Million Mindstream Marketing Against the Grain and dozens of other YouTube channels newsletters podcasts creator partnerships blogs and more.

Expanding the reach of our content and meeting more audiences on their own terms is a core part of that strategy.

The Lead Marketer Content Licensing and Business Development will support that growth by leading the licensing and packaging of top IP like My First Million The Hustle and Marketing Against the Grain through strategic deal-making and partnerships.

Using your deep understanding of and relationships across the media and technology landscape you will be responsible for identifying developing structuring and executing new partnerships with third party content distributors: VOD in-ride and in-flight international distributors print aggregators et al.

Responsibilities:

  • Deal Sourcing & Negotiation
    • Source evaluate and negotiate high-impact deals including content partnerships distribution agreements and new content platform collaborations with a strong emphasis on high-value formats for HubSpot: video and audio.
    • Own and manage the end-to-end deal pipeline from initial ideation through execution and optimization negotiating terms and closing deals.
    • Build and maintain relationships with key industry stakeholders including potential partners and platforms.
    • Oversee the entire deal lifecycle from initial contact through negotiation to post-deal execution.
  • Strategic Planning & Execution
    • Develop and implement content BD strategies that drive growth and support HubSpot Medias objectives for this role: increasing the reach and impact of our top performing content series.
    • Identify new market opportunities trends and partnerships to expand HubSpot Medias reach and new customer potential.
    • Track and manage the deal pipeline ensuring timely progress and reporting on key milestones.
    • Regularly analyze partnership performance and ROI adjusting strategies and optimizing ongoing collaborations for maximum impact.

Ideal Qualities:

  • Experience bundling and licensing video podcast content.
  • Preexisting relationships with established SVODs AVODs in-flight and in-ride platforms and other content aggregators/surfaces.
  • Demonstrated success in building and launching new cross-functional programs from the ground up.
  • In-depth understanding of trends in the media ecosystem and emerging platforms.
  • Proven ability to build programs that have measurable business impact.
  • An interest in business media.

*Note this is not a commission based role.



Cash compensation range: 00 USD Annually

Pay & Benefits

The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.

Annual Cash Compensation Range:
$114000$182000 USD

We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.

India Applicants: link to HubSpot Indias equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.

Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.

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By submitting your application you agree that HubSpot may collect your personal data for recruiting global organization planning and related purposes. Refer to HubSpots Recruiting Privacy Notice for details on data processing and your rights.

POS-15332HubSpots mission is to help millions of organizations grow better. Our Media and Content team plays an important role in achieving this mission by reaching educating and entertaining and converting new customers at different steps in their journey. Each month our HubSpot Media Network reach...
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Key Skills

  • Business
  • Marketing
  • User Interface
  • Web Content
  • A/B
  • Communication
  • CRM
  • Paid Search
  • HTML
  • Project Management
  • Content Marketing
  • Email Campaigns
  • ROI
  • Digital strategy
  • Analytics

About Company

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HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

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