Marketing Operations Leader Growth & Execution
Location: Southfield MI (In-Office)
Reports to: Chief Marketing Officer
Employment Type: Full-Time Exempt
About EPIC Health
EPIC Health is on a mission to transform healthcare access and outcomes for underserved and vulnerable communities across Michigan. For more than 20 years weve built a patient-first model rooted in compassion innovation and excellence. With a multi-specialty network of clinics specialty care diagnostics and community outreach programs were dedicated to creating healthier lives through comprehensive and coordinated care.
As we grow we need marketing leaders who can turn vision into execution and campaigns into measurable impact.
Position Summary
The Marketing Operations Leader Growth & Execution is a high-impact leadership role for a seasoned marketer (15 years) who thrives at the intersection of strategy systems and storytelling. Youll oversee the daily execution of marketing operations lead a 7-person team of marketers and creatives and roll up your sleeves to write copy build campaigns and optimize results across digital and offline channels.
This role requires big-picture strategy and hands-on execution to drive patient acquisition provider engagement and community brand awareness.
Key Responsibilities
Strategic Leadership & Execution
- Translate EPICs growth goals into actionable measurable marketing programs.
- Lead cross-functional initiatives across patient acquisition provider engagement and brand development.
- Own campaign strategy execution timelines and performance tracking across digital print and experiential channels.
Team Management & Enablement
- Manage a 7-person team including content creators designers digital marketers and agency partners.
- Foster a culture of accountability creativity and continuous improvement.
- Drive weekly standups sprint planning and quarterly OKRs to ensure alignment and focus.
Hands-On Campaign Development
- Write and edit high-impact copy for email landing pages ads and social media.
- Build launch and optimize campaigns in HubSpot with automation segmentation and lead scoring.
- Partner with creative and technical teams to deliver campaigns that are on-brand and outcome-driven.
HubSpot & Martech Ownership
- Serve as the internal HubSpot expertbuild workflows manage integrations and maintain data integrity.
- Partner with sales and operations to ensure funnel alignment and reporting accuracy.
- Train team members in leveraging HubSpot for campaign execution and analytics.
Executive Partnership
- Act as a strategic advisor to the CMO supporting prioritization of initiatives and executive reporting.
- Represent Marketing in cross-functional meetings ensuring follow-through on commitments.
Qualifications
- 15 years of experience in marketing leadership campaign strategy and operations (healthcare or tech preferred).
- Proven success managing creative and marketing teams in fast-paced growth environments.
- Deep expertise in HubSpot and marketing automation platforms.
- Strong copywriting and content development skills.
- Exceptional organizational and communication skills; ability to translate strategy into execution.
- Comfortable with ambiguity and rapid change in entrepreneurial settings.
Why Join EPIC Health
At EPIC were not just building campaignswere building a movement. Healthcare marketing here isnt about vanity metricsits about driving real patient outcomes and community transformation.
When you join us youll have the opportunity to:
- Make an Impact: Your work directly supports access to care in underserved communities.
- Lead & Grow: Manage a talented diverse team while advancing your own leadership journey.
- Innovate with Purpose: Leverage technology creativity and analytics to solve real-world challenges.
- Be Part of a Mission-Driven Team: Work alongside leaders who are passionate about equity innovation and care.
What We Offer
- Competitive salary
- Comprehensive benefits package (medical dental vision life disability)
- 401(k) retirement plan
- Paid time off and paid holidays
- Professional development and leadership growth opportunities
- A collaborative mission-focused culture where marketing is central to driving organizational success