Sr. Product Manager, Organic Growth
Sr. Product Manager, Organic Growth
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Job Description
About Zapier
Were humans who simply think computers should do more work.
At Zapier were not just making softwarewere building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. Youll collaborate with brilliant people use the latest tools and leverage the flexibility of remote work. Your work will directly fuel our customers success and as they grow so will you.
Job Posted: 09/22/2025
Location: Americas (North Central and South America Only)
Please review the countries were unable to hire from at this time here.
Hi There!
Were looking for a Sr Product Manager to join our Growth Product team and work closely with our Growth Marketing team. At Zapier our mission is to make automation work for everyone and in the era of AI weve never been closer to this mission. Your role will be to accelerate our user growth.
In this role were looking for a strategic leader who will define and drive Zapiers product-led organic discovery and growth strategy. This role owns the long-term vision and roadmap for how Zapier is discovered across search engines GPTs and the social channels that influence those and how that discovery translates into PLG signups through seamless product-driven experiences.
A background in product management is beneficial for this role but its not a requirement. We believe with the right tools and support if youre experienced and obsessed with user acquisition and growth strategy youll lead this team to its next growth curve.
If youre interested in being part of a fast-growing profitable impact-driven company then read on
About You
Youre a strategic product leader. You can set the long-term vision for Zapiers organic growth define category-level priorities and make tradeoffs across multiple growth surfaces. You see the big picture and know how to rally a team toward it.
You bring 5 years of experience in growth experience ideally in SaaS with a strong emphasis on user acquisition.
Youre skilled at setting a roadmap and executing against it. You know how to translate strategy into a sequenced plan and you work with engineering and design to deliver on it.
You understand SEO & GEO as platforms not just channels. You have a deep understanding of traditional SEO mechanics and a strong curiosity for emerging generative search (GEO). You know how to position Zapier to be the authoritative answer in both worlds.
Youve scaled acquisition programs before. You can point to examples of durable growth loops and strategic investments youve driven that compounded over time.
Youre both analytical and intuitive. You rely on data to shape decisions but you also bring product sense and user empathy to identify opportunities others might miss.
Youre a cross-functional leader. You have experience working with engineers designers content creators and business partners to deliver scalable solutions. You create clarity in ambiguous spaces and build alignment around shared goals.
Youre a strong communicator. You can use written communication to articulate strategy roadmaps and results across a distributed team. You know how to connect daily work to the bigger narrative of Zapiers growth.
You care deeply about customer impact. You dont just chase trafficyou want to connect users with the right solution at the right moment and help them become successful Zapier customers.
Things Youll Do
Develop our product-driven acquisition strategy. Help make sure were solving the most important problems for our prospective users.
Define the multi-quarter roadmap for Zapiers organic discovery and growth balancing experimentation with durable long-term bets.
Build scalable templated product-led pages and flows that convert high-intent discovery traffic into signups.
Shape Zapiers GEO strategy to ensure Zapier is the authoritative automation brand surfaced in generative AI search and assistants.
Run experiments that not only drive signups but have a meaningful impact on product usage and revenue.
Expand Zapiers offsite discovery footprint where prospects are making automation decisions.
Work closely with designers engineers and content creators to ensure were delivering a high-quality customer experience.
Align the team and stakeholders of the team around a common goal. You create a collaborative environment where the best ideas are pursued regardless of who comes up with them.
Regularly report on the results of the team; be a truth seeker in order to establish a culture of learning and forward progress.
Connect with customers and prospects on a weekly basis so you can develop a strong empathy for what problems we need to solve for them.
How to Apply
At Zapier we believe that diverse perspectives and experiences make us better which is why we have a non-standard application process designed to promote inclusion and equity. Were looking for the best fit for each of our roles regardless of the type of companies in your background so we encourage you to apply even if your skills and experiences dont exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.
Education is not a requirement for our roles; however if you receive an offer you will need to include your most recent educational experience as part of our background check process.
After you apply you are going to hear back from useven if we dont see an immediate fit with our fact throughout the process we strive to never go more than seven days without letting you know the status of your application. We know well make mistakes from time to time so if you ever have questions about where you stand or about the process just ask your recruiter!
Zapier is an equal-opportunity employer and were excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someones identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity Inclusion Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants including those with criminal histories consistent with applicable laws.
Zapier prioritizes the security of our customers information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.
Zapier is committed to inclusion. As part of this commitment Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process please contact .
Application Deadline:
The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.
Even though were an all-remote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
Required Experience:
Senior IC
Employment Type
Full-Time
