Senior Design Lead

What will you work on

Were looking for a creative and strategic design leaderto help shape the future of our $200M Activities Brands this high-impact role youll drive design strategy creative direction and product development translating cultural insights into innovative experiences that excite kids and support long-term brand growth.

Reporting to VP of Design youll help lead a teamof established compound and activity toy experts working in anexceptionally kind and collaborativeenvironment that embraces wild ideas cunningly massaging them into brilliant products and marketing activations including influencer partnerships trendy/fashion-forward themes and truly out-of-the-box play formats.

How will you create impact

Pipeline Strategy & Development

• Monitor trends across kids media toys culture and play.
• Anticipate emerging trends and translate insights into design opportunities.
• Identify category whitespace and shape pipeline strategy to balance innovation and long-term goals.
• Guide development from product slots to compelling consumer stories and concepts.

Design Leadership

• Support day-to-day decisions across the design team and ensure alignment with overall brand vision and cross-functional partners.
• Mentor designers and provide creative direction stepping in with first-pass designs when needed.
• Collaborate across functions to influence product decisions and align on vision.
• Present concepts and strategies to executives and cross-functional partners.

Creative Direction & Vision

• Define overarching creative direction experience principles tone and design standards.
• Inspire cross-functional teams and designers around a unified brand aesthetic and storytelling approach.

Pitching & Storytelling

• Craft and deliver compelling pitch decks to convey brand strategy and design vision.
• Tailor storytelling for various audiencesfrom design teams to senior leadershipto gain buy-in and drive action.

Design Innovation & Exploration

• Lead hands-on development of new play mechanics sensory experiences and early prototypes (e.g. chocolate extruder).
• Explore innovative materials and formats that push creative boundaries.
• Define and drive development of new brand segments (e.g. Glow Girl/Luma Stretch Kidult).
• Partner with Inventor Relations to evaluate external pitches and prototype concepts.

Cross-Functional Collaboration

• Brand: Align on long-term direction and growth opportunities.
• Product Development: Ensure feasibility costing and timing align with creative vision.
• Engineering Innovation: Work hand-in-hand with our internal team of genius mech/electronic inventors
• Brand Design: Ensure packaging supports overall product and brand experience.
• Consumer Insights: Leverage data to refine pipeline and design decisions.
• Inventor Relations: Team with world-class inventors via our internal inventor relations team.

What are your skills and experience

• Deep knowledge of kids as well as broader social culture trends and play behavior.
• Strong ability to translate insights into actionable design strategies.
• Hands-on design and concepting skills across complex product experiences.
• Leadership and mentorship experience with a collaborative growth-oriented mindset.
• Confident communicator and storyteller - able to inspire teams and influence decisions

#LI-Hybrid #LI-HM1

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation creativity and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

Whats it like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.