Product Strategy & Operations Lead, Advertising
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 140000 - 176000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Rokus Ad Product organization. We partner with product managers and cross-functional teams to accelerate decision-making ensure launch readiness and operationalize product strategy across Rokus advertising portfolio. The team sits at the intersection of product development and business enablement. Our focus is on driving clarity scalability and alignment across initiatives from roadmap planning through launch execution. We also collaborate closely with commercialization partners to ensure new products and solutions are effectively brought to market.
About the Role
Rokus key verticals - including Political Pharma Sports Betting/Gambling and Alcohol - represent critical growth opportunities but also come with unique complexities in policy compliance and operations. As the Product Strategy & Operations Lead for Vertical Strategy you will ensure these categories are strategically scaled by identifying roadblocks influencing the product roadmap and aligning cross-functional stakeholders. This role emphasizes inbound product strategy: applying systems thinking conducting market and policy analysis and defining scalable frameworks that unlock revenue while maintaining compliance. The ideal candidate is a strategic operator with deep problem-solving skills strong cross-functional leadership and experience navigating regulated advertising categories.
For New York Only - The estimated annual salary for this position is between $140000 - $176000 annually.
Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location.
This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What youll be doing
- Develop and maintain product strategy for high-priority verticals ensuring business needs and market dynamics are reflected in roadmaps and prioritization
- Analyze systems workflows and dependencies across ad-serving platforms targeting frameworks and operational processes to identify gaps and propose scalable solutions
- Partner with Product Management Sales Operations and Legal to unblock revenue opportunities by addressing compliance operational and policy challenges
- Establish frameworks for scaling verticals across programmatic and direct channels and across formats including video display and sponsorships units
- Act as the directly responsible individual (DRI) for vertical-specific initiatives ensuring cross-functional teams are aligned accountable and delivering measurable outcomes
- Track industry trends policy changes and competitor strategies to inform decision-making and maintain Rokus differentiation in regulated ad categories
Were excited if you have
- 6 years of experience in strategy & operations management consulting product marketing or equivalent practical experience ideally within digital advertising
- Strong preference for experience in at least one regulated vertical (political pharma gambling or alcohol)
- Demonstrated ability to shape product strategy through market analysis competitive insights and cross-functional alignment
- Strong systems thinker with proven ability to scale operational processes and deliver measurable business outcomes
- Exceptional communication and influence skills with the ability to bring clarity and alignment in ambiguous environments
- Proven track record of growth and progression in prior roles reflecting strong performance and increasing responsibility
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Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process please direct your inquiries to .
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you want Roku to contact you about job roles that you have read Rokus Applicant Privacy Notice and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future you may unsubscribe at any time by emailing .
Key Skills
- Sales Experience
- Digital Marketing
- Marketing
- Google AdWords
- Google Ads
- Account Management
- Adobe Audience Manager
- Agency Management
- Social Media Advertising
- DoubleClick
- DoubleClick for Publishers
- Lead Generation
