Subscriptions Marketing Manager
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Job Location:
Santa Monica, CA - USA
Yearly Salary:
$ 142000 - 152000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Rokus Subscriptions Marketing team drives growth and engagement for our suite of owned and operated streaming services. We combine creative storytelling data-driven insights and cross-functional collaboration to attract and retain subscribers across products like Howdy and Premium Subscriptions.
Our team partners closely with product analytics brand and external content teams to launch campaigns personalize offers and create seamless subscriber journeys. Focused on innovation and measurable impact we leverage the full power of the Roku platform to help millions of customers discover and enjoy the best in subscription entertainment.
About the Role
The Subscriptions Marketing Manager will lead off-platform marketing strategy for new and existing subscription services and promotional campaigns. You will drive subscriber acquisition and retention by executing growth initiatives across diverse media channels including YouTube mobile and other digital platforms. Responsibilities include developing integrated campaigns testing emerging tactics and scaling strategy as opportunities arise. Youll launch Roku subscriptions on channels like mobile apps standalone websites and partner platforms through close cross-team collaboration. Additionally you will create and execute tailored marketing strategies for third-party ecosystems such as Amazon Prime Video YouTube Primetime and app stores.
The ideal candidate thrives in dynamic fast-paced environments and leverages data and analytics to evaluate new channels and optimize performance. This is a highly collaborative and cross-functional role responsible for driving traffic engagement and subscriptions by testing and innovating across digital channels.
For California Only - The estimated annual base salary for this position is between $142000 - $152000 annually. Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location. This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What Youll Be Doing
- Designing and running test-and-learn pilots for new tactics and channels using data analysis to scale successful approaches and optimize spend
- Supporting launches of mobile apps standalone websites and expanding SVOD services to additional platforms via multi-channel marketing plans
- Collaborating closely with creative product engineering analytics and external agency teams to ensure unified messaging and coordinated launches
- Developing clear KPIs analyzing campaign performance and reporting actionable recommendations for future optimization
- Leveraging AI machine learning and consumer insights to automate tactics and personalize campaign content where possible
- Optimizing SEO and app store listings to drive discovery and acquisition
- Partnering with Amazon YouTube and other platforms to secure marketing real estate
- Developing platform-specific retention and win-back campaigns to complement acquisition strategies.
Were Excited If You Have
- 7 years of experience in media technology or subscription-based marketing with an emphasis on digital strategy
- Proven results growing subscriber bases through organic and paid digital media channels including overseeing content creation and community engagement
- Demonstrated ability to develop test and optimize campaigns using analytics A/B testing and competitive insights
- Experience launching mobile apps websites and utilizing multi-channel marketing for new product/platform rollouts
- Experience with SEO/ASO to enhance discoverability across search-driven ecosystems
- Advanced proficiency with marketing analytics and visualization tools (Looker Tableau) and project management systems (Airtable Asana)
- Excellent communication skills for cross-functional teamwork and executive presentations
- Ownership mentality with a proactive solutions-oriented approach and comfort balancing intuition with data-driven decision-making in a fast-changing environment
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Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you want Roku to contact you about job roles that you have read Rokus Applicant Privacy Notice and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future you may unsubscribe here at any time.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
