Adobe Campaign Developer

Oakland, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Core Responsibilities

Campaign Design & Execution:

Create and implement multi-channel marketing campaigns (email mobile SMS etc.) using Adobe Campaign Classic or Standard.
Data Integration & Management:

Integrate diverse data sources into the platform and develop schemas for data to personalize customer journeys.
Segmentation & Targeting:

Develop segmentation strategies to target the right audiences with relevant content for maximum impact.
Automation & Workflows:

Build automated customer journeys and workflows to streamline communication and marketing efforts.
Template Development:

Design and adapt templates for newsletters landing pages and forms to align with branding guidelines.
Reporting & Analytics:

Monitor campaign performance analyze data and provide insights to optimize future initiatives.
A/B Testing:

Conduct A/B testing on various campaign elements to improve performance and engagement.
Collaboration:

Work closely with marketing creative data and product teams to develop strategies and ensure campaign success.
Technical Support & Troubleshooting:

Identify and resolve technical problems related to the Adobe Campaign platform and campaign delivery.

Key Skills & Qualifications

Adobe Campaign Expertise:

Strong technical and programming skills in Adobe Campaign Classic or Standard.
Technical Skills:

Proficiency in SQL JavaScript and other relevant scripting languages is often required for data manipulation and custom solutions.
Marketing Automation Best Practices:

Knowledge of marketing automation principles and email deliverability standards.

Core Responsibilities Campaign Design & Execution: Create and implement multi-channel marketing campaigns (email mobile SMS etc.) using Adobe Campaign Classic or Standard. Data Integration & Management: Integrate diverse data sources into the platform and develop schemas for...