Communications & Mrkg Mgr

The Communications and Marketing Manager plays a key role in advancing the University of South Floridas strategic priorities and elevating the universitys national reputation. Based at the USF Sarasota-Manatee campus this in-person role is part of the University Communications and Marketing (UCM) team and works closely with peers across the Tampa St. Petersburg and Sarasota-Manatee campuses to ensure alignment and consistency across the USF brand and support USFs position as a top research institution.

This position blends compelling storytelling media relations digital content creation and strategic communication. The ideal candidate brings the mindset and technical abilities of a multimedia journalist who is able to take a story from concept to final product by writing compelling content and capturing supporting photos video and other media to bring the story to life across multiple platforms and enhance the universitys visibility.

Multimedia Storytelling

• Serve as a multimedia journalist by writing editing and capturing content (photos/video) to create fully developed stories suitable for web newsletters social media print and other channels.
• Ensure stories include engaging visuals and multimedia elements to enhance audience impact and broaden reach.

Content Development

• Write creative brand-consistent content for news articles press releases websites magazines presentations and social media.
• Coordinate the distribution of content across platforms including email newsletters web pages and digital signage.

Media Relations & Publicity

• Respond to media inquiries and proactively pitch stories to secure positive coverage for the USF Sarasota-Manatee campus.
• Coordinate press kits editorial calendars media lists and analytics reporting to inform future story development.

Strategic Communications

• Work alongside campus leaders and UCM colleagues across all three campuses to develop and implement communications strategies aligned with institutional goals.
• Contribute to the universitys crisis communications planning and execution.

Digital & Editorial Oversight

• Manage news content to ensure timely updates and alignment with USFs brand and messaging.
• Assist in editorial planning and contribute to university publications
• Provide proofreading editing and quality assurance across digital and print materials.

Performs other duties as assigned.

Bachelors degree in communications marketing public relations journalism technical writing digital media or a related field with a minimum five (5) years of professional experience in communications journalism marketing or related roles or Masters degree in the fields listed above and three (3) yearsof experience or equivalent combination of education and experience.

Strong writing skills and demonstrated ability to create news content press releases digital media and marketing copy.

Proficiency with AP Style and a strong understanding of journalistic standards.

Experience using Microsoft Office content management systems (CMS) media monitoring tools and social media platforms.

Ability to travel to other USF campuses and/or other locations as requested

Skills and Competencies

• Excellent writing and editing skills with the ability to tailor messaging for multiple formats and audiences.
• Strong project management skills and ability to prioritize multiple assignments.
• Independent judgment initiative and ability to work both independently and collaboratively.
• Discretion and professionalism in managing sensitive and confidential information.

FLSB1310 Equivalency:
4 years of directly relevant experience may be substituted for bachelors degree.
6 years of directly relevant experience may be substituted for masters degree.

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact theUSFADA Lead ()to coordinate your accommodation request.