The overall purpose of this position is to support the promotion of the IEEE Photonics Societys products services and brand. The incumbent will conduct a variety of administrative and marketing tasks as well as support the Societys position as a leader in the photonics and optics community. The individual in this role must be able to work with minimal supervision while independently performing concurrent tasks across brand marketing product promotions social media and Society visibility efforts. The Marketing Specialist will collaborate with internal product owners to help develop and execute campaigns that drive engagement and measurable results. The role reports to the IEEE Photonics Society Senior Manager Conferences & Events of the IEEE Photonics Society and functions as an individual contributor.
Specific duties include but are not limited to:
- Day-to-day management and implementation of promotion plans for all Society products including membership awards conferences and publications.
- Manage existing plans for product outreach and marketing.
- Manage the Societys social media presence in the areas of campaign creation content development and the monitoring of effort performance.
- Assist with administrative tasks website updates campaign promotion and other tasks as assigned.
- Work closely with the Photonics Society Digital Community and Presence Manager on integrating marketing and promotional content for the Society Website and digital channels;
- Assist in creating and updating website content as assigned.
- Manage the Societys social media presence including scheduling posting monitoring engagement responding to messages (as appropriate) and coordinating content with internal and external contributors.
- Prepare and deploy content across LinkedIn Facebook X (Twitter) and Instagram aligned with the annual marketing calendar and brand guidelines.
Education
- Bachelors degree or equivalent experience; marketing or other business-related field or equivalent experience.
Work Experience
- 2-4 years in search engine digital or inbound marketing.
- Previous experience in digital marketing product marketing and/or product management.
- Social media and/or website marketing experience.
Skills and Requirements
Required Experience:
IC
The overall purpose of this position is to support the promotion of the IEEE Photonics Societys products services and brand. The incumbent will conduct a variety of administrative and marketing tasks as well as support the Societys position as a leader in the photonics and optics community. The indi...
The overall purpose of this position is to support the promotion of the IEEE Photonics Societys products services and brand. The incumbent will conduct a variety of administrative and marketing tasks as well as support the Societys position as a leader in the photonics and optics community. The individual in this role must be able to work with minimal supervision while independently performing concurrent tasks across brand marketing product promotions social media and Society visibility efforts. The Marketing Specialist will collaborate with internal product owners to help develop and execute campaigns that drive engagement and measurable results. The role reports to the IEEE Photonics Society Senior Manager Conferences & Events of the IEEE Photonics Society and functions as an individual contributor.
Specific duties include but are not limited to:
- Day-to-day management and implementation of promotion plans for all Society products including membership awards conferences and publications.
- Manage existing plans for product outreach and marketing.
- Manage the Societys social media presence in the areas of campaign creation content development and the monitoring of effort performance.
- Assist with administrative tasks website updates campaign promotion and other tasks as assigned.
- Work closely with the Photonics Society Digital Community and Presence Manager on integrating marketing and promotional content for the Society Website and digital channels;
- Assist in creating and updating website content as assigned.
- Manage the Societys social media presence including scheduling posting monitoring engagement responding to messages (as appropriate) and coordinating content with internal and external contributors.
- Prepare and deploy content across LinkedIn Facebook X (Twitter) and Instagram aligned with the annual marketing calendar and brand guidelines.
Education
- Bachelors degree or equivalent experience; marketing or other business-related field or equivalent experience.
Work Experience
- 2-4 years in search engine digital or inbound marketing.
- Previous experience in digital marketing product marketing and/or product management.
- Social media and/or website marketing experience.
Skills and Requirements
Required Experience:
IC
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