Job Title: Content & Community Builder (AI-First)
Location: Remote
Department: Marketing
Reports To: CMO/Marketing Lead
About Herbal Goodness
Herbal Goodness is a trusted provider of premium organic superfoods and herbal supplements. We are driven by a dual mission: empowering health and wellness globally and giving back.
We are looking for a Content & Community Builder (AI-First) to own the voice trust and organic growth engine of Herbal Goodness. This role combines creative content development AI innovation SEO excellence and community-building to drive brand visibility engagement and advocacy.
Key Responsibilities
- Develop and lead Herbal Goodness content strategy across blogs social media video and email.
- Leverage AI tools to scale authentic compliant content creation.
- Own SEO strategy (on-page technical): keyword research structured data crawl optimization internal linking.
- Manage and grow online communities including social media groups wellness forums and brand ambassador programs.
- Foster user-generated content (UGC) testimonials and customer advocacy initiatives.
- Build partnerships with influencers and thought leaders in herbal wellness.
- Ensure all content adheres to FDA/FTC compliance standards for health-related communication.
Success Metrics
- Grow organic traffic by 100% year-over-year through SEO and content initiatives.
- Grow community by over 100% and Increase community engagement rate by 50% within 12 months.
- Secure top-3 SERP rankings for 50 high-value herbal supplement keywords.
- Contribute to growing Herbal Goodness revenue by 100% within the first 12 months.
Qualifications
- 25 years of experience in content marketing and/or community management (health wellness or CPG preferred).
- Proven expertise in SEO and technical SEO (schema markup crawlability Core Web Vitals).
- Strong storytelling and writing skills with the ability to communicate within compliance guidelines.
- Experience with AI content tools (e.g. ChatGPT Gemini Jasper MidJourney Synthesia etc).
- Hands-on experience cultivating and managing online communities and brand advocacy programs.
Why Join Us
At Herbal Goodness youll be part of a mission-driven innovative team that blends tradition with technology. This role offers the chance to shape our brand voice harness AI to build meaningful connections and empower a global community around herbal wellnessall while contributing to social impact.
Required Experience:
Senior IC
Job Title: Content & Community Builder (AI-First)Location: RemoteDepartment: MarketingReports To: CMO/Marketing LeadAbout Herbal GoodnessHerbal Goodness is a trusted provider of premium organic superfoods and herbal supplements. We are driven by a dual mission: empowering health and wellness globall...
Job Title: Content & Community Builder (AI-First)
Location: Remote
Department: Marketing
Reports To: CMO/Marketing Lead
About Herbal Goodness
Herbal Goodness is a trusted provider of premium organic superfoods and herbal supplements. We are driven by a dual mission: empowering health and wellness globally and giving back.
We are looking for a Content & Community Builder (AI-First) to own the voice trust and organic growth engine of Herbal Goodness. This role combines creative content development AI innovation SEO excellence and community-building to drive brand visibility engagement and advocacy.
Key Responsibilities
- Develop and lead Herbal Goodness content strategy across blogs social media video and email.
- Leverage AI tools to scale authentic compliant content creation.
- Own SEO strategy (on-page technical): keyword research structured data crawl optimization internal linking.
- Manage and grow online communities including social media groups wellness forums and brand ambassador programs.
- Foster user-generated content (UGC) testimonials and customer advocacy initiatives.
- Build partnerships with influencers and thought leaders in herbal wellness.
- Ensure all content adheres to FDA/FTC compliance standards for health-related communication.
Success Metrics
- Grow organic traffic by 100% year-over-year through SEO and content initiatives.
- Grow community by over 100% and Increase community engagement rate by 50% within 12 months.
- Secure top-3 SERP rankings for 50 high-value herbal supplement keywords.
- Contribute to growing Herbal Goodness revenue by 100% within the first 12 months.
Qualifications
- 25 years of experience in content marketing and/or community management (health wellness or CPG preferred).
- Proven expertise in SEO and technical SEO (schema markup crawlability Core Web Vitals).
- Strong storytelling and writing skills with the ability to communicate within compliance guidelines.
- Experience with AI content tools (e.g. ChatGPT Gemini Jasper MidJourney Synthesia etc).
- Hands-on experience cultivating and managing online communities and brand advocacy programs.
Why Join Us
At Herbal Goodness youll be part of a mission-driven innovative team that blends tradition with technology. This role offers the chance to shape our brand voice harness AI to build meaningful connections and empower a global community around herbal wellnessall while contributing to social impact.
Required Experience:
Senior IC
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