Brand Strategy Senior Manager
Brand Strategy Senior Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 127000 - 159000
1 Vacancy
Job Description
THE POSITION
Our roster has an opening with your name on it
The role of the Sr. Manager Brand Strategy - will play a key role in shaping the future of the FanDuel Sportsbook brand. Youll be responsible for working closely with key internal and agency stakeholders to lead high-impact brand initiatives. Youll work across all major sport seasons and serve as the connective tissue across brand events omni-channel campaigns influencer-led moments and internal creative development acting as both a strategic thinker and a strong executor. The ideal candidate will have experience working on brands in competitive markets managing external agencies and using data and insights to do long term brand planning. Reporting into the Brand Strategy function this is an impactful role that will help deliver the long-term strategic direction of our marketing in our ambition to become Americas next iconic sports & gaming brand.
In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Understands our main marketing objectives and helps shape approach alongside other teams to go after key moments that matter in our marketing plans specifically focused on our casino led customer.
- Manages external agencies to ensure creative/campaigns are aligned to our brand identity
- Leads the planning and flawless execution of tentpole campaigns
- Co-ordinates key deliverables across teams so everyone knows what they are responsible for and when they must be deliverable by
- Produces high quality creative briefs & signs off on creative execution across X-sell omnichannel and talent initiatives
- Clearly defines KPIs ahead of key projects to inform the strategy
- Delivers compelling data-driven learnings with actionable recommendations to optimize future projects
- Ensures effective communication of plans especially when leading cross-functional planning and across key areas of responsibility
- Be a customer advocate in all marketing campaigns ensuring that the brand and our consumers are at the heart of our created communications.
THE STATS
What were looking for in our next teammate
- 6 years of experience in brand strategy and/or brand management either with an agency or in-house at a national brand.
- Sports betting experience not mandatory but deep sports knowledge and fandom is a must.
- Experience working on both new and existing brands in competitive markets.
- Demonstrated experience turning data into strategic insights.
- Experience delivering presentations that showcase effective storytelling.
- Experience managing external partnerships talent or influencer campaigns.
- Demonstrated experience managing cross-functional marketing teams.
- Passion for creating customer-first campaigns and experiences.
- Highly organized self-starter mentality with strong interpersonal communication skills.
- Experience applying traditional brand building skills in a growth & performance-oriented digital business.
- Ability to work with a wider variety of stakeholders to understand problems and help solve them with action.
- Enjoys the pace of a growing business can work fast when required but is also able to step back and work strategically.
- Comfortable navigating ambiguity and taking initiative.
- High quality interpersonal and presentation skills people enjoy working with you and you inspire with your passion for the brand
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.
In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.
The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.
FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.
The applicable salary range for this position is $127000 - $159000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid
Required Experience:
Senior Manager
Employment Type
Full Time
