Content Executive
Content Executive
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Job Description
The role of Content Executive is a dynamic role largely supporting the digital and content creative conceptualisation production creation in China market.
内容专员这一职位的是一个非常有挑战性的工作主要是在中国市场数字媒体上内容和创意的概念化制作以及生产
The core skills required to perform this role well include:
- Excellent communication in English and Chinese language
- High level of organization / project management skills
- Ability to produce high quality reports presentations
- Attention to detail
- Excellent punctuation
- High initiative driven
- Creative thinking and sense of trending content format
这个职位所需要的关键技能包括
- 优秀的中英文沟通技巧
- 出色的大局观和项目管理的能力
- 能熟练的用英文制作高水平的报告的演讲文稿
- 关注细节
- 良好的时间观念
- 积极的创新精神
- 充满创意了解当下最流行的内容形式
Previous experience required are:
- Minimum of 1 years in China local digital marketing industry
- Minimum of 1 years managing social media and/or content marketing campaigns in China
- Proven experience developing team members and engaging 3rd parties/freelancers
对于经验的要求
- 至少1年的中国数字媒体从业经验
- 至少1年的管理社交媒体或者内容营销活动的管理经验
- 成熟的管理团队以及供应商和自由职业者的能力
It also helps if the person is a passionate sports fan and a very high level of productivity and initiative.
如果你是一个体育迷或者你的做事效率很高极具创新精神相信对申请这个职位会有额外的优势
Responsibilities.
- Understand the brand strategy and the audiences and can articulate these fluently
- Take ownership of creative projects and guide full-scale integrated projects for the brand from concept production to completion
- Ensure quality and timely creative production and communication with creative team company partners and external clients
- Manage the digital presence of the Sports IP in China proposing new concepts creating content and community management strategy
- Lead the content review meeting on a regular basis to bring forward and reflections
- Oversee the creative meeting on a regular basis and bring up peak campaigns/content initiatives to drive digital buzz
- Generate fan insights from the digital channels
- Bring a positive attitude to the creative team
- Create content case study and inspirational sharing session on content
你的责任
- 了解你的品牌策略用户属性并且烂熟于心
- 全面负责品牌的整合营销项目从内容创意的概念化制作到后期的完成全程负责
- 及时保量的完成创意的制作并且同其他团队积极配合包括视觉创意视频制作以及其他的freelancer
- 负责管理对应的体育IP在中国数字媒体的官方账号并且积极建议新的形式活动以及社群管理策略
- 定期带领内容团队进行内容回顾会议并且总结心得和改进措施
- 定期组织创意会议 打造爆款传播病毒式传播的内容
- 根据数字媒体的相关数据了解粉丝表现和行为
- 用积极的态度带领创意团队
- 制作内容案例分享并且积极的跟团队分享
In addition youll have direct contact with clients many of these clients are international. It will require some client hosting and building of relationships which should be great for your development.
更重要的是你会有直接跟客户沟通的机会而我们的许多客户都是全球客户这会需要跟一些客户建立并且维系良好的关系相信这对你的职业发展也会有很大帮助
Your continued learning will be to:
- Developing excellent creativity and content ideation
- Develop refined performance marketing methodologies and tactics
- Utilization of data in optimizing content creation
后续你会看到以下方向的提升空间
- 创造更为优秀的创意和内容制作的机会
- 不断提升市场营销的方法和策略的
- 通过数据的了解来优化内容的制作
Functional Skills Required:
- Basic design video editing and copywriting
- Using analytics tools to understand and optimise content
- Word and Excel
- Keynote / PPT (we prefer Keynote)
有些你需要有的必备技能
- 基础的设计视频制作和内容撰写的技巧
- 了解如何通过分析工具加强并且优化对内容的理解
- 擅长Word和Excel的使用
- 擅长Keynote或Powerpoint的使用我们更喜欢Keynote
Employment Type
Full Time
