Senior Manager, Betting Content

Halifax - Canada

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About Covers and Legend

Here at Covers were a top digital media company in the sports betting industry with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

Were proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys for our people and our users we deliver magic rooted in method. With over 550 Legends and counting were helping companies turbocharge their brand growth in over 22countries worldwide.

If youre looking for a company with momentum and the opportunity to progress at pace Legend has it.

Unlock the Legend in you.

The Role

The Senior Manager Betting Content is responsible for overseeing the betting content function within the Sports Pillar spanning social media video production betting content creation and ambassador/influencer partnerships. This role ensures content strategies are aligned with brand SEO and business goals while fostering cross-team collaboration and innovation. The Senior Manager leads multiple teams and managers guiding them to deliver impactful engaging innovative and compliant content across platforms.

In this role we value diverse perspectives and encourage you to apply even if you dont meet every qualification listed.

Your Impact

Lead the development and execution of the betting content strategy across social video ambassador influencer and content channels.
Build and guide high-performing teams providing direction to managers and ensuring integrated high-quality content output.
Drive an integrated content approach that maximizes reach engagement and brand credibility across all channels.
Deliver against performance targets tied to brand sponsorship and affiliate agreements maximizing partner value.
Build negotiate and manage ambassador influencer and external partnerships that deliver ROI and align with brand positioning.
Collaborate with SEO Marketing Product and Content teams to amplify campaigns and drive measurable outcomes.
Monitor industry trends sports cycles and audience behaviors to identify opportunities and maintain competitive advantage.
Own the betting content budget track performance ensure compliance and provide strategic reporting to senior leadership.

What Youll Bring

8 years in digital content strategy including 3 years managing multiple teams or functions.
Strong background in sports media betting or related digital content industries.
Proven success developing and executing content strategies that deliver measurable business outcomes.
Experience managing budgets partnerships and agency/vendor relationships.
Excellent leadership and people management skills with confidence presenting to senior leadership.
Deep knowledge of social media video production influencer marketing and betting content with a strong understanding of compliance requirements.
Passion for sports and/or sports betting with knowledge of North American sports fan engagement and industry trends.

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
3rd: Take home task - you will be given 3 days to complete the task and present it back to the team Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
4th: Final interview with our team Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Years allowing you to enjoy downtime without dipping into your annual allowance.
A long-term incentive plan allowing us to all share in the growth and success of Legend.
Exciting global Legend events where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey we provide an extensive array of benefits and perks as outlined in our global offerings above. For country-specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer but thats just the start. We believe different perspectives help us grow and achieve more. Thats why were dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds abilities identities and experiences. If you require any reasonable adjustments throughout your application process please speak to your Talent Partner or contact the team onemailprotected and well do all we can to support you.

Required Experience:

Senior Manager

About Covers and LegendHere at Covers were a top digital media company in the sports betting industry with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.Were proudly part of Legend. The team quietly building #1 products that make noise in the ...