DescriptionAre you passionate about marketing and analytics Join us to drive impactful campaigns and shape the future of our brand. This role offers career growth skill development and the opportunity to collaborate with talented teams across the firm.
As anQuant Marketing Analytics Vice President within Global Banking and Markets & Securities you will own analytics for full-funnel campaigns designed to grow awareness consideration and conversion for the JPM brand. You will work across digital social events and more from strategy planning to performance measurement. You will thrive in a fast-paced collaborative environment focusing on both the art and science of marketing.
You will partner with cross-functional teams to deliver unified reporting and actionable insights supporting business-critical initiatives and driving innovation in marketing analytics. Your work will help shape the future of B2B marketing at JPMorgan Chase.
Job Responsibilities
- Support opportunity identification and comprehensive campaign scoping including ROI and performance forecasting
- Translate marketing briefs into measurement plans and learning agendas to inform strategy and execution
- Support creative development by leading test & learn strategy (a/b testing UI/UX testing etc.) and establish data-driven channel best practices
- Measure campaigns using diagnostic metrics benchmarks and feedback loops to optimize performance and spend
- Create and present integrated reporting that unifies KPIs from multiple sources into a single source of truth
- Lead campaign analytics calls and reporting including QBRs pacing readouts mid-campaign and post-mortem reporting
- Present findings and recommendations to senior stakeholders and cross-functional teams
- Quantify the impact of marketing initiatives either in terms of perceptual lift or business outcomes and communicate results to marketers and leadership
- Follow industry trends to identify opportunities for analytics innovation and team capability growth
- Build new data capabilities such as attribution models and cross-channel engagement tracking
- Build relationships across the firm and collaborate across teams to drive consensus and influence action
Required Qualifications Capabilities and Skills
- Five years of relevant experience in cross-channel marketing analytics and campaign performance measurement & optimization
- Bachelors degree in business analytics data science marketing econometrics statistics or related field
- Advanced proficiency in Excel and PowerPoint (skills test required)
- Ability to analyze interpret and translate metric performance into actionable insights
- Superior written oral and presentation skills for all levels of management and partners
- Excellent at solving unstructured problems independently
- Ability to collaborate across teams to build consensus and influence action
Preferred Qualifications Capabilities and Skills
- Experience with survey and UX research
- Marketing Agency experience is preferred and a plus
- Excellent creative problem solver
- Highly organized and able to prioritize multiple tasks
- Intellectually curious and eager to learn with an eye towards innovation
Required Experience:
Exec
DescriptionAre you passionate about marketing and analytics Join us to drive impactful campaigns and shape the future of our brand. This role offers career growth skill development and the opportunity to collaborate with talented teams across the firm.As anQuant Marketing Analytics Vice President wi...
DescriptionAre you passionate about marketing and analytics Join us to drive impactful campaigns and shape the future of our brand. This role offers career growth skill development and the opportunity to collaborate with talented teams across the firm.
As anQuant Marketing Analytics Vice President within Global Banking and Markets & Securities you will own analytics for full-funnel campaigns designed to grow awareness consideration and conversion for the JPM brand. You will work across digital social events and more from strategy planning to performance measurement. You will thrive in a fast-paced collaborative environment focusing on both the art and science of marketing.
You will partner with cross-functional teams to deliver unified reporting and actionable insights supporting business-critical initiatives and driving innovation in marketing analytics. Your work will help shape the future of B2B marketing at JPMorgan Chase.
Job Responsibilities
- Support opportunity identification and comprehensive campaign scoping including ROI and performance forecasting
- Translate marketing briefs into measurement plans and learning agendas to inform strategy and execution
- Support creative development by leading test & learn strategy (a/b testing UI/UX testing etc.) and establish data-driven channel best practices
- Measure campaigns using diagnostic metrics benchmarks and feedback loops to optimize performance and spend
- Create and present integrated reporting that unifies KPIs from multiple sources into a single source of truth
- Lead campaign analytics calls and reporting including QBRs pacing readouts mid-campaign and post-mortem reporting
- Present findings and recommendations to senior stakeholders and cross-functional teams
- Quantify the impact of marketing initiatives either in terms of perceptual lift or business outcomes and communicate results to marketers and leadership
- Follow industry trends to identify opportunities for analytics innovation and team capability growth
- Build new data capabilities such as attribution models and cross-channel engagement tracking
- Build relationships across the firm and collaborate across teams to drive consensus and influence action
Required Qualifications Capabilities and Skills
- Five years of relevant experience in cross-channel marketing analytics and campaign performance measurement & optimization
- Bachelors degree in business analytics data science marketing econometrics statistics or related field
- Advanced proficiency in Excel and PowerPoint (skills test required)
- Ability to analyze interpret and translate metric performance into actionable insights
- Superior written oral and presentation skills for all levels of management and partners
- Excellent at solving unstructured problems independently
- Ability to collaborate across teams to build consensus and influence action
Preferred Qualifications Capabilities and Skills
- Experience with survey and UX research
- Marketing Agency experience is preferred and a plus
- Excellent creative problem solver
- Highly organized and able to prioritize multiple tasks
- Intellectually curious and eager to learn with an eye towards innovation
Required Experience:
Exec
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